📘 This article provides an introduction to AgenticCatalog, which automates the push of your product feeds to AI systems. AgenticCatalog is part of Botify's Activation Suite, available as an option with all Botify plans.

Overview

The AgenticCatalog solution automates pushing your product feeds to AI systems. This transforms your product data into an AI-ready catalog, enabling AI agents to easily discover your brand. By merging Botify's data with your existing merchant feed, you help AI agents find your brand. This matters more every day as AI agents shape the consumer shopping experience. Read more in our blog post.

Requirements

The following are required for AgenticCatalog:

A Google Merchant Center-compliant feed shared via:
- S3 bucket (self-hosted)
- GCS bucket (self-hosted)
- URL
Your OpenAI and GMC credentials for Botify to push the converted feeds.
An analytics source integrated with your Botify project.

How it works

Botify’s crawl data is merged with an existing merchant feed to generate Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP)-compliant product feeds. AgenticCatalog automatically enriches and populates the fields that LLMs rely on, such as reviews, Q&A, and product highlights, using contextual data from product detail pages (PDPs). Pushing this structured product data ensures your products appear frequently and accurately when AI agents search for and recommend products. Ultimately, this will directly inform the purchases completed autonomously by AI agents.

The AgenticCatalog workflow:

You create a source to identify the product feed.
Botify ingests your GMC feed.
You optionally run the sample enrichment (which will not be pushed to any platform).
You review the feed.
Botify converts the feed into an ACP or UCP-compliant feed and pushes it to OpenAI and GMC daily (based on your configured settings).

Navigating AgenticCatalog

There are two methods to access AgenticCatalog:

From the Welcome Page:
By going to Activation > AgenticCatalog:

AgenticCatalog landing page

The AgenticCatalog landing page contains tiles for feed source settings and feed history. The feed tiles show the following information:

Feed source name
Feed source description
Date and time when the feed was pushed to a platform
Current feed version
The number of products included in the feed
The percentage of products in the feed that were enriched
Feed status

💡Use the dropdown at the top of the page to filter for active feeds only.

From here, you can:

👀 About Admin-only functions

AgenticCatalog includes admin-only functions that are available only to Botify users, such as feed scheduling. These functions, identified with 🔒, are visible in the user interface for transparency. Contact your Account Manager if you have questions about these settings.

FAQs

Can I use AgenticCatalog if I don't have an existing feed?

No, AgenticCatalog requires a feed as an entry point.

Do I need a full website crawl to use AgenticCatalog?

No, a a full crawl of your PDP pages is sufficient.

Will I see enrichments in the URL Explorer, so I can compare metrics on enriched pages vs. non-enriched pages?

A monitoring dashboard will be available in AgenticCatalog soon. We are investigating implementing these metrics in URL Explorer.

How do AgenticCatalog feeds work with Live Update?

Live Update surfaces product availability and pricing, not enriched product data. If you are already sending a full GMC feed to Live Update, we can pull the feed using the same credentials, though we may need to update the frequency to match AgenticCatalog use cases.

See also:

Alternate search terms (for indexing only)

Agentic Catalog, agentic commerce

AgenticCatalog Overview