The AI Visibility dashboard measures how often your brand and content appear in AI-generated search results. Understanding how your content is accessed, interpreted, and surfaced by AI systems is critical to improving your presence in AI-generated answers, which increasingly influence how users discover information. Measuring your visibility in the new AI search landscape enables you to benchmark your performance against competitors. Using prompts generated from first-party data, the AI Visibility dashboard enables you to drive organic performance across AI search and to inform enhancements to your search strategy and other content decisions, supporting the evolving AI landscape. Use the AI Visibility dashboard to report your competitive position in AI visibility to leadership with ease.

To learn how AI bots interact with your site, refer to Understanding AI Bot Data in Botify.

You are probably familiar with monitoring your site's position in SERPs for specific keywords, but AI visibility differs in that it measures your brand’s visibility relative to your competitors, rather than specific rankings. AI visibility provides a broader view of market dominance and potential traffic, enabling you to measure your brand's impact and visibility within your industry. Understanding your AI visibility is especially important, since users no longer have to click to get answers to their brand or content queries.

Tracking AI visibility is challenging since LLMs do not provide direct access to user queries or performance data. Additionally, results are variable based on user intent, prior context, and time. The AI Visibility dashboard helps you navigate these challenges by grounding prompt generation in reliable, first‑party data and comprehensive site analysis, which is necessary for meaningful insights.

This dashboard incorporates new metrics to measure AI visibility, including brand metrics and citation frequency, as traditional SEO metrics do not apply to AI-generated answers. The initial release includes search data from ChatGPT, Perplexity, and Google AI Mode. We currently use vetted third-party web scraping for ChatGPT and Google AI Mode. This approach yields more accurate results than API-only solutions because it captures the full context, including system prompts and user memory, which influence responses. For Perplexity, we currently use only API access.

We use the following process to populate the AI Analytics dashboard:

We use a data-driven approach to create a comprehensive set of prompts that reflect actual user behavior. There are two methods for prompt generation:

We generate prompts in a default Top GSC Keywords campaign using your Google Search Console top-performing keywords. Using related “People Also Ask” questions from Google Search, we convert queries into conversational questions to show how visible your brand is in AI responses for the topics in which you already perform well in Google search.

There are two methods for generating your own prompts:

We run the generated prompts through ChatGPT, Perplexity, and Google AI Mode weekly. You can additionally select the countries where you want to run the prompts.

We record the full list of competitors or brands, domain links or citations, and sentiment. We calculate your Share of Voice from brand mentions.

We integrate the insights directly into the AI Analytics dashboard weekly on the day the campaign was first run.

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