đ This article explains the Mentions section of the AI Visibility dashboard, part of Botify's Analytics Suite, available as an option with all Botify plans.
Overview
The Brands section of the AI Visibility dashboard reveals how your brand compares to competitors across AI platforms based on brand mentions, giving visibility into where you are winning and losing over time.
The Brands section is divided into two tabs:
Insights
The Brands Insights tab surfaces key KPIs and charts for your brand's and your selected competitors' visibility.
KPIs
Mention rate: The percentage of AI responses that mention your brand during the selected period.
Non-branded mention rate: The percentage of AI responses where your brand is mentioned even though the prompt did not contain your brand name.
Mention to citation rate: The percentage of brand mentions that are also citations (your domain appears in the cited sources).
Avg position: Average position of your domain in AI-cited sources, across all prompts where your domain was cited.
Charts
How are mentions evolving?
This chart shows the change in your brand mentions in AI responses over the selected period, helping you see how your visibility fluctuates over time.
Are you mentioned without being cited?
This chart shows the percentage of AI responses in which your brand name was mentioned, but a link to your domain or URLs was not included.
In which campaigns are you most mentioned?
This table reveals the top five AI visibility campaigns in which your brand is mentioned, and the number or percentage of your brand mentions in each.
What's your mention rate by platform?
This chart shows a breakdown of the number or percentage of your brand mentions by LLM platform.
What's your mention rate by intent?
This chart shows a breakdown of the number or percentage of your brand mentions by user intent (informational, commercial, transactional, other).
How is your brand mentioned vs. cited by platform?
This chart shows a breakdown of the number of percentage of your mentions and citations by LLM platform.
How is your brand mentioned vs. cited by intent?
This chart shows a breakdown of the number of percentage of your mentions and citations by user intent.
Explorer
The Brands Explorer tab contains a table of brands that appeared in AI responses and their visibility metrics. You can view all brands, or only those you have selected as competitors.
The Explorer tab includes the following metrics:
Visibility: The visibility percentage is your competitors' visibility across all analyzed prompts in the selected period. The number of answers in which the competitorâs brand appeared is shown in parentheses.
Change: The change shows the increase or decrease in visibility since the previous period.
Competitors by AI platform: The visibility percentage for individual competitor brands by AI bot in the selected period. The number of answers in which the competitor appeared is shown in parentheses.
â Whatâs the difference between Mentions and Citations?
Mentions show how often brands are named in AI answers. Citations show which domains/URLs those answers actually link to.
Mentions: The AI platform references the brand or domain in its response but does not provide a clickable link (e.g., âBotify helps you navigate the evolving search landscapeâ is a Botify mention, but www.botify.com is not linked in the response).
Citations: The AI platform links to a specific URL in the answer response (e.g., âYou can learn more at www.botify.comâ is counted in the Citations and Cited Domains views).
Customizing the Brands report
In addition to the global AI Visibility report filters, you can customize the report display in the following ways to identify which areas/keywords/categories you want to focus on:
All vs. Selected: Choose to view the full list of competitors or only those you have identified as selected.
Search: Search for a specific competitor to filter the report.
Sort order: Click the arrow next to a column heading to toggle ascending and descending order.
Identifying selected competitors
You can track up to five competitors in the AI Visibility Overview section. Selected competitors are identified in the list with a badge next to their names.
To add or delete competitors to track:
To track a competitor, slide the toggle in the Selected Competitor column to the right.
To stop tracking a competitor, slide the toggle to the left.
