đ This article explains the Mentions section of the AI Visibility dashboard, part of Botify's Analytics Suite, available as an option with all Botify plans.
Overview
The Brands section of the AI Visibility dashboard reveals how your brand compares to competitors across AI platforms based on brand mentions, giving visibility into where you are winning and losing over time.
The Brands section is divided into two tabs:
Insights
The Brands Insights tab surfaces key KPIs and charts for your brand's and your selected competitors' visibility, organized into two pages:
Your brand KPIs
Mention rate: The percentage of AI responses that mention your brand during the selected period.
Non-branded mention rate: The percentage of AI responses where your brand is mentioned even though the prompt did not contain your brand name.
Mention to citation rate: The percentage of brand mentions that are also citations (your domain appears in the cited sources).
Avg position: Average position of your domain in AI-cited sources, across all prompts where your domain was cited.
Your brand charts
How are mentions evolving?
This chart shows the change in your brand mentions in AI responses over the selected period, helping you see how your visibility fluctuates over time.
Are you mentioned without being cited?
This chart shows the percentage of AI responses in which your brand name was mentioned, but a link to your domain or URLs was not included.
In which campaigns are you most mentioned?
This table reveals the top five AI visibility campaigns in which your brand is mentioned, and the number or percentage of your brand mentions in each.
What's your mention rate by platform?
This chart shows a breakdown of the number or percentage of your brand mentions by LLM platform.
What's your mention rate by intent?
This chart shows a breakdown of the number or percentage of your brand mentions by user intent (informational, commercial, transactional, other).
How is your brand mentioned vs. cited by platform?
This chart shows a breakdown of the number or percentage of your mentions and citations by LLM platform.
How is your brand mentioned vs. cited by intent?
This chart shows a breakdown of the number or percentage of your mentions and citations by user intent.
Competitors KPIs
Exclusive mentions: Percentage of AI conversations where only your brand is mentioned â no competitor appears.
Direct competition: Percentage of AI conversations where your brand and exactly one competitor are both mentioned.
Competitors only: Percentage of AI conversations where at least one competitor is mentioned but your brand is not.
Crowded competition: Percentage of AI conversations where your brand and 2 or more competitors are all mentioned together.
Competitors charts
What's your share of voice?
This chart shows how your brand showed up in AI responses compared to your selected competitors or all competitors. Your share of voice is the percentage or number of answers in which your brand showed up.
How is your share of voice evolving?
This chart shows the evolution of the metric shown in "What's your share of voice?" over the selected period.
How does your presence compare?
This is a breakdown of AI answers by brand and competitor co-occurrence. It shows how often your brand appears alone, alongside competitors, or is absent.
Who's the most mentioned in each topic?
This is your visibility in the top topics compared to your selected competitors or all competitors. Topics are themes derived from prompts by an LLM. Use the Previous and Next buttons to find all topics.
How we generate topics
Topics are themes derived from prompts and their answers. We use an LLM to generate the topics following this high-level process:
Review all prompts and their answers for themes.
Combine semantically similar topics (e.g., pricing, fees, and cost), and topics fragmented across different prompt phrasings (e.g., "running shoes" and "men's running sneakers"), to ensure they donât show up as separate, unrelated topics.
Reduce the list of topics found to the ten most popular.
Assign every prompt to one of more topics, when possible (some prompts may not have any topic).
Topic permanence
The top ten topics were derived from your existing prompts and answers as of {releasedate}. These topics are fixed, and all new prompts will be mapped to them. This means that if you create campaigns with substantially different themes, the new content may not map well to the existing topics because new topics will not be generated by default.
Maintaining a stable topic set facilitates period-over-period comparison. Frequent topic changes would make historical trend comparisons meaningless. While existing topics should persist, we could potentially add new topics over time.
đ If you have a use case that requires disparate themes in new campaigns, contact your Account Manager to request topic regeneration.
Explorer
The Brands Explorer tab contains a table of brands that appeared in AI responses and their visibility metrics. You can view all brands, or only those you have selected as competitors.
The Explorer tab includes the following metrics:
Visibility: The visibility percentage is your competitors' visibility across all analyzed prompts in the selected period. The number of answers in which the competitorâs brand appeared is shown in parentheses.
Change: The change shows the increase or decrease in visibility since the previous period.
Competitors by AI platform: The visibility percentage for individual competitor brands by AI bot in the selected period. The number of answers in which the competitor appeared is shown in parentheses.
â Whatâs the difference between Mentions and Citations?
Mentions show how often brands are named in AI answers. Citations show which domains/URLs those answers actually link to.
Mentions: The AI platform references the brand or domain in its response but does not provide a clickable link (e.g., âBotify helps you navigate the evolving search landscapeâ is a Botify mention, but www.botify.com is not linked in the response).
Citations: The AI platform links to a specific URL in the answer response (e.g., âYou can learn more at www.botify.comâ is counted in the Citations and Cited Domains views).
Customizing the Brands report
In addition to the global AI Visibility report filters, you can customize the report display in the following ways to identify which areas/keywords/categories you want to focus on:
All vs. Selected: Choose to view the full list of competitors or only those you have identified as selected.
Search: Search for a specific competitor to filter the report.
Sort order: Click the arrow next to a column heading to toggle ascending and descending order.
Identifying selected competitors
You can track up to five competitors in the AI Visibility Overview section. Selected competitors are identified in the list with a badge next to their names.
To add or delete competitors to track:
To track a competitor, slide the toggle in the Selected Competitor column to the right.
To stop tracking a competitor, slide the toggle to the left.
