📘 This article provides explains the Answers section of the AI Visibility dashboard, part of Botify's Analytics Suite, available as an option with all Botify plans.
Overview
The Answers section of the AI Visibility report shows the number of analyzed prompt answers for the selected period. Prompt answers are the combination of the query and all applied filters (e.g., country and platform). Prompts are generated weekly in batches on the day of the week the campaign was first run. Refer to Managing AI Visibility Campaigns for more details.
❓ Why “answers” instead of “prompts”?
We look at answers because they group individual prompts with the dimensions applied to them (i.e., country and platform), since a single prompt can produce many results. Consider the following example:
To retrieve Google AI Mode and ChatGPT results for the following prompt in France and the USA, “What’s the best AI search tool?”, there would be four answers:
Prompt for Google AI Mode in France
Prompt for Google AI Mode in the USA
Prompt for ChatGPT in France
Prompt for ChatGPT in the USA
The following metrics are included in the Answers report:
Prompt: The actual query sent to the LLM.
Platform: The AI platform where the prompt was submitted.
Country: The country where the prompt was sent.
Visible: Whether your brand was visible in the AI answer.
Intent: The purpose, goal, or desired outcome behind a user query (e.g., transactional, commercial, informational), as determined by an LLM.
Sentiment: The tone of the AI response when your brand is mentioned (e.g., positive, neutral, negative), as determined by an LLM.
Type: Whether the prompt included branded or non-branded keywords, as determined by an LLM.
Last answer date: The most recent date when the LLM provided an answer to the prompt.
Customizing the AI Visibility Answers Report
In addition to the global AI Visibility report filters, you can customize the report display in the following ways:
Search: Search for a specific prompt or portion of a prompt to filter the report.
Columns: Expand the columns list to add or remove columns from the report.
Sort order: Click the arrow next to a column heading to toggle ascending and descending order.
Viewing AI Visibility Answer Details
Click an answer to view the AI visibility details aggregated over time for this unique combination, including the campaigns in which the answer appeared, mentioned competitors, and cited domains.
Finding URLs Cited
To see the exact URLs cited in AI answers, click the bracketed numbers in the full response, or expand the list of citations in the Cited Domains block:
👉 We only retrieve links from the response body; we do not retrieve the links used as sources in the AI response.
Evaluating visibility in product cards
The products that appear in AI-generated product card citations in shopping carousel results are listed in the Products section of the answer detail.
Your brand’s visibility in those results is identified at the top:
The following message displays if no product cards were shown with the answer:
Optimizing your product feeds
If you have the AgenticCatalog option with your Botify plan, you can easily enrich your product feeds with the abundant Botify data already in your project. Click the link at the top of the product cards section to learn more about AgenticCatalog, or go directly to https://www.botify.com/solutions/use-cases/agentic-commerce.
Excluding Prompts
If you find prompts are irrelevant, you can remove them so they are no longer part of a campaign, including its history. To exclude a prompt, click the three-dot menu in the answer row, then click Exclude prompt:
👀 Excluding a prompt removes it from all answers (prompt + platform + country combination).