This guide provides best practices for generating high-value prompts that reflect how your audience engages with AI platforms. In the AI Visibility dashboard, you create campaigns to generate and distribute these prompts effectively and measure their performance across platforms such as ChatGPT, Perplexity, and Google AI Mode.

Botify enables you to understand both how AI platforms see your site and how AI systems talk about your brand with the following features:

To get you started quickly, the AI Visibility dashboard includes a default Top GSC Keywords campaign with a representative set of prompts generated from your top Google Search Console keywords. We convert top queries into conversational questions by scraping People Also Ask questions from Google Search and tracking them in your strongest geographic market.

This campaign shows how visible your brand is in AI‑generated answers for topics where you already perform well in search. Interpret early metrics as directional indicators of presence, not exhaustive coverage of all AI search behavior.

In addition to the default Top GSC Keywords campaign, you can create additional Top GSC Keyword campaigns to monitor other languages or platforms. To extract the most value out of the AI Visibility dashboard, consider creating custom campaigns. In just a few simple steps, you can create custom campaigns from your website categories or by uploading your own prompts.

Categories let you define the topics that matter most to your business and automatically generate prompts around them. Each category serves as a thematic seed that generates multiple natural‑language prompts for related intents, produced by an AI agent.

Examples by industry:

When selecting categories, consider:

For complete control, you can upload your own prompts, which are tracked in the AI Visibility dashboard verbatim. This is useful when you already know the exact questions or commands you want to monitor, including:

After you identify the audience, product offering, or user intent to track in the AI Visibility dashboard, consider using AI tools to generate prompts. While this approach may not always rely on your own proprietary data to inform the prompts, it provides greater flexibility in the types of questions you can track.

When asking an AI tool to generate questions for a specific topic, customer type, or stage of the funnel, consider the following:

AI visibility metrics are most representative when prompts are informed by real user behavior and site content. Below are common workflows Botify recommends to generate high‑quality prompt sets.

By analyzing important pages on your site, such as indexable URLs with strong engagement, you can identify natural topic clusters. These clusters can be mapped to categories to reflect how users explore and engage with your content in AI tools. This approach ensures prompts are grounded in data that aligns with your site's structure and with content that already performs well. Use your Botify project segmentation to find the categories with strong engagement.

The following are examples of high-performing category reports. You can easily create these reports from Explorer Bookmarks, focusing on your top-performing PDPs or service pages.

Question‑based search queries are valuable for AI tracking. By identifying conversational queries that already drive impressions, clicks, or conversions, you can refine them into natural prompts for AI visibility. This method creates campaigns grounded in questions already in your data.

Related questions that appear adjacent to search results are strong indicators of how users explore a topic conversationally. By generating prompts from these question sets across different keyword groups, you can uncover:

These prompts help capture questions relevant to your priority queries and are driven by search data you already trust.

The following guidelines can help you get started planning your AI visibility campaigns.

For e-commerce sites, generally focus on the following for your PLPs and PDPs:

Tailor prompts directly to high‑value pages:

Prompts generated from category pages focus on choosing, comparing, and narrowing options. They reflect how users evaluate product sets rather than individual items.

Examples:

Prompts generated from product pages focus on purchase confidence, usage, compatibility, value, and risk. These prompts mirror how users decide whether a specific product is right for them.

Examples:

Tracking both levels provides a complete view of how your products are surfaced in AI‑generated recommendations.

For publisher and media sites, generally aim to balance evergreen monitoring with fast-moving coverage.

For travel and hospitality sites, generally prioritize high-demand destinations.

When creating campaigns, start small, focusing on what matters most to your business, and adjust prompt distribution to match business impact.

✅ Start with 2–3 focused campaigns tied to your highest business priorities.

✅ Review early answers, and adjust campaign distribution to focus prompts where visibility matters most.

✅ Expand prompt coverage iteratively with additional categories or specific prompts via CSV uploads.

✅ Reevaluate allocations on a regular cadence (e.g., quarterly).

For additional help designing your campaign strategy, reach out to your Botify team.