📘 This article provides an overview of the Botify Analytics suite, available to customers on all Botify plans.
Overview
At the core of Botify, the Analytics suite incorporates combined data sources to provide a picture of your website as bots see it. Combined with insights into what bots miss and your user visit data, Botify Analytics can help you accomplish SEO tasks such as:
Comparing pages linked on your site to XML Sitemaps.
Identifying pages linked on your site that are not receiving visits from Google.
Checking if canonical tags point to a 404.
Improving SEO performance requires knowing exactly what optimizations to make and why. Botify Analytics allows you to gather that information at the individual URL or key segment level. This means you can see specific URLs from your most important page types that need improvement (e.g., below-average speeds), along with which pages have been crawled by Google. Botify Analytics is uniquely good at identifying specific optimizations at scale and complexity.
Botify Analytics Data Sources
In addition to the data from Botify’s powerful crawler, Botify Analytics combines data from your web server log files and integrated third-party data sources to provide a comprehensive collection of reports and analyses for everything that affects your site’s organic search results, enabling you to explore your site deeply.
Botify Analytics Suite Capabilities
The Botify Analytics suite is comprised of the following:
Analytics Overview: Analytics Overview segments your crawl data into one view and evaluates your pages across the five stages of the SEO funnel. This helps you monitor your site’s overall health and take action to drive clicks and revenue.
SiteCrawler: SiteCrawler reports on your full site inventory, overlayed with metrics from multiple data sources, including visit and revenue data from RealKeywords.
LogAnalyzer: LogAnalyzer reports show search engine bot interactions with your site by integrating your web server log data, the source of truth for bot activity.
RealKeywords: RealKeywords provides a granular look at organic search's role in driving traffic to your site. Based on your Google Search Console data, RealKeywords reports your actual keyword performance and lets you overlay this data with aggregated metrics from SiteCrawler.
EngagementAnalytics: EngagementAnalytics integrates your traffic and conversion data from major website analytics platforms to ensure your SEO efforts drive more traffic and revenue.
Accessing the Botify Analytics Suite
To access Botify Analytics, click any link in the project’s Analytics section on the Botify Welcome page:
or click the Analytics icon in the Global Project Navigation bar:
See also: