The AI Visibility dashboard is a report that measures how often your brand and content appear in AI-generated search results, focusing on AI visibility. It demonstrates your visibility in the new AI search landscape and enables you to compare your performance with that of your competitors. The AI Visibility dashboard data enables you to drive organic performance across AI search and inform enhancements to your search strategy and other content decisions, supporting the evolving AI landscape.

You are probably familiar with monitoring your site's position in SERPs for specific keywords, but Share of Voice differs in that it measures your brand’s visibility relative to your competitors, rather than specific rankings. Share of Voice offers a broader view of market dominance and potential traffic, allowing you to measure your brand's impact and visibility across your industry. Understanding your AI Share of Voice is especially important, since users no longer have to click to get answers to their queries about your brand or content.

This dashboard incorporates new metrics to measure AI visibility, including brand metrics and citation frequency, as traditional SEO metrics do not apply to AI-generated answers. The initial release includes search data from ChatGPT and Perplexity. We currently use a combination of API access and vetted third-party web scraping. This approach yields more accurate results than API-only solutions because it captures the full context, including system prompts and user memory, which influence responses.

We use the following process to populate the AI Analytics dashboard:

There are two methods for prompt generation:

We generate prompts using your site data, website categories, and “People Also Ask” expansion logic. This data-driven approach creates a comprehensive set of prompts that reflect actual user behavior.

The steps to generate prompts include:

You can generate category campaigns by identifying your website categories, from which we will generate relevant prompts using an LLM. You can also upload your prompts from a CSV file.

We run the generated prompts through ChatGPT and Perplexity weekly. You can additionally select the countries where you want to run the prompts.

We record the full list of competitors, mentions, domain links, sentiment, and we calculate your Share of Voice.

We integrate the insights directly into the AI Analytics dashboards.

Access the dashboard by navigating to Analytics > AI Visibility:

The AI Visibility dashboard includes the following sections:

Use the filters and period selector to refine the report to meet your needs:

When filters are applied, the number of prompts represented in the filtered data is shown:

This section provides an overview of your brand’s visibility in AI search. The following metrics are included in the Overview:

This metric aggregates your visibility for the selected period to show how often your brand is mentioned in the LLM, demonstrating whether you have more visibility on one platform compared to another.

The Visibility Score Rank shows how you are doing compared to your main competitors based on an overall ranking of the competitors you have identified as selected in your competitors list.

This chart shows the number of answers referring to your brand segmented by user intent. Domain citations are excluded from this chart.

These are the top ten sites mentioned in AI responses to questions about your brand or products during the selected period.

Share of Voice shows how visible your brand is compared to your chosen competitors.

This chart demonstrates your Share of Voice over time compared to your competitors.

These metrics represent sentiment: positive, neutral, and negative tone in AI responses when your brand is mentioned.

In the Campaigns section, you can choose how to track your AI visibility based on your preferences. Create custom campaigns with your own prompts through a simple, automated interface that allows you to import lists from CSV or create them directly in the platform through GSC or your website categories.

Botify creates a default campaign from your top GSC keywords. All campaigns populate the filter in the Overview report, enabling you to filter AI visibility by each campaign:

To create your own campaign to track in the AI Visibility report:

The allocation of prompts is distributed equally across all campaigns by default. To adjust the distribution to increase or decrease the number of prompts generated for each campaign:

The Answers section of the AI Visibility report shows the number of analyzed prompt answers. Prompt answers are the combination of the query and all applied filters (e.g., country and platform). Prompts are generated in batches; the interval at which these batches are generated is still to be determined. Use the date dropdown at the top right of the page to view details for each batch.

Click an answer to view the AI visibility details aggregated over time for this unique combination:

The competitive analysis reveals how your brand compares to competitors across AI platforms, giving visibility into where you are winning and losing over time. You can track up to five competitors in the AI Visibility Overview report. The visibility percentage is your share of voice across all analyzed prompts.

To add or delete competitors to track:

The Domains section provides details for the websites that mention your brand or content in AI responses.

We need your feedback to make this beta preview a success! Either click the in-app link to access our survey, or click here to let us know about your experience:
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See also: