📘 This article provides an overview of EngagementAnalytics, part of Botify's Analytics Suite, available with all Botify plans.
Overview
The EngagementAnalytics capability in the Analytics suite integrates traffic and conversion data from your website analytics platform and Core Web Vitals data from Google Search Console (GSC), giving you visibility into user behavior and the full picture of your website performance.
Navigating EngagementAnalytics
Access EngagementAnalytics through the main navigation bar: Analytics > EngagementAnalytics:
EngagementAnalytics Sections
EngagementAnalytics is organized into the following sections. Navigate to each section by clicking the link in the left-hand panel.
Visits & Revenue
Integrate your traffic and conversion data from your website analytics provider to ensure your SEO efforts drive more traffic and revenue, and easily diagnose traffic and conversion issues. You can integrate analytics data from Google Analytics 4, Google Analytics 360, Adobe Analytics, and Piano with your Botify project to see engagement metrics such as traffic, bounce rate, and conversion data in the Visits & Revenue reports.
💡 Contact Support if your revenue is reported in the wrong currency.
The following reports are included in the Visits & Revenue section:
Trended View: Monitor the evolution of key metric performance to compare, analyze, and detect changes according to your preferred time aggregation.
Ratios Over Time: View the evolution of your metrics over time by relevant dimensions and your preferred time aggregation.
Winners and Losers: Find your best and worst performing pages by URL or device type.
Core Web Vitals
The Core Web Vitals section of EngagementAnalytics provides Google’s measure of user experience based on real user activity. Integrate your Core Web Vitals data with your Botify project to access Core Web Vitals in EngagementAnalytics or anywhere in Botify.
Refer to the following articles for more information about Core Web Vitals:
Core Web Vitals Reports
The Core Web Vitals section includes the following reports:
Core Web Vitals Overview Report
The Overview report shows your site’s performance for the three Core Web Vital metrics as a rolling average over the 28 days preceding the selected date.
Overall Site Performance: Your site’s performance across all three Core Web Vitals from your GSC data. Performance is displayed as the percentage of your site pages' scoring in each rating threshold and the aggregated time measurement for each metric across your site pages.
Performance by Dimension: Your site’s Core Web Vitals performance by your preferred segment or other dimensions (e.g., “Pagetype Level 1” shown in the screenshot above). Use the dropdown menu above the table to select a dimension. The following metrics are displayed for each group in the selected segment:
URLs: The number of URLs with clicks over the previous 28 days.
URLs with Data: The number of URLs with enough field data from the previous 28 days to generate scores for Core Web Vitals, and the percentage of total URLs this represents.
Clicks on URLs with Data: The number of clicks that URLs with field data drove over the previous 28 days, and the percentage of total clicks this represents.
LCP Agg: Aggregated LCP. The average time it takes for the largest content to load and appear on the screen, based on the longest load for each session and the 75th percentile value of all page views.
INP Agg: Aggregated INP. The average time it takes your website to respond to all user interactions with the page, based on the longest interaction for each page view and the 75th percentile value of all evaluated page views.
CLS Agg: Aggregated CLS. The average percentage of your pages' user interface shifts during page load, based on the longest load for each session and the 75th percentile value of all page views.
Core Web Vitals Monitor Report
The Core Web Vitals Monitor report includes a trendline chart of your average Core Web Vitals scores over the previous 28 days. Click a metric to apply or remove it from the chart. Select your preferred aggregation method: Day, Week, or Month.
Below the trendline chart are charts of your site’s Core Web Vitals performance over the previous 28 days, aggregated across your site by default. To view these charts by page, select Pages from the first dropdown. To select another aggregation method, use the second dropdown.
See also:
About Botify Reports