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Integrating with Adobe Analytics
Integrating with Adobe Analytics
Updated over 3 weeks ago

🛠 This article provides the information you need to integrate your Adobe Analytics data with your Botify project.

Overview

Adobe Analytics brings a new dimension to Botify reports. When you integrate your Adobe Analytics data with Botify, we import your visit and conversion data from search engines. These performance indicators are mapped to SEO indicators from the Botify crawl analysis. Botify reports will identify areas that can be improved, such as the pages that generated organic visits but have duplicate HTML tags or those that did not generate visits because they are deep in the website structure.

❗️This documentation refers to Adobe's OAuth authentication method, which will replace the JWT method on 27 January 2025. Clients integrating with Adobe Analytics for the first time and those with an existing Adobe integration in Botify must complete this process to preserve analytics data.

Adobe Analytics Data in Botify Reports

When you integrate your Adobe Analytics data, Botify retrieves your visit and conversion data. Adobe Analytics data is available in the following locations in Botify:

  • The Analytics Overview Page: The funnel on the Overview page uses Adobe Analytics data to show a full-funnel view of organic search performances.

  • EngagementAnalytics: EngagementAnalytics shows your daily analytics data with trend charts for all channels to capture the evolution. You can also build these trend charts in RealKeywords and send them to CustomReports.

  • SiteCrawler: Adobe Analytics data is aggregated by default for 30-day periods in SiteCrawler's Visits section, which provides indicators for all search engines and the most popular sources. The Visits section also combines visit data with SEO indicators, such as: pages that generate visits vs. those that do not, pages by depth, HTML tags uniqueness, and internal links. You can browse data imported from Adobe Analytics through the URL Explorer, use criteria based on visits as filters in reports, and export results. You can also retrieve visit data in the RealKeywords Keywords Explorer on a selected period.

  • Visit and conversion dimensions and metrics: Use the dimensions and metrics shown below as filters and report columns for your visit and conversion data:

Refer to the Revenue and Conversion Data in Botify article to learn more about the ROI use case with Adobe Analytics and Botify.


Historical Data Retrieved

We retrieve 16 months of historical data from Adobe Analytics. At the start of the integration, we retrieve 30 days of historical data, then additional data daily until we have 16 months of data.

Benefits of the New Integration

There are several advantages to the new integration method, including:

  • You will benefit from daily updated data.

  • Access trends in EngagementAnalytics and create your trend charts in RealKeywords that you can use to build custom reports.

  • Get the full benefit from new reports like the Content Performance dashboard.

The following summarizes the differences between Botify's original integration with Adobe Analytics and the latest integration:

New Integration

Legacy Integration

How data is pulled

Adobe API 2.0

Adobe data feed

How SEO traffic is calculated

by the entries metric

by the visits metric

Data obtained

Visit & conversion data

Visit data only

Configuring the Integration

This section describes how to set up the integration in Botify. You configure the Adobe Analytics integration within your Botify project settings.

Prerequisite

Before configuring the integration in Botify, ensure you have the data required from your Adobe Analytics account.

Integrating Visit Data

  1. Navigate to Settings > Data Sources.

  2. Click the Adobe Visits tile.
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  3. Identify the Client ID and secret and the Report Suite and Global Company IDs you obtained from your Adobe Analytics account, then click Connect Adobe Account.
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  4. In the "Set up metrics and dimensions” section, identify the Adobe Analytics field to map as the first page of a user session. Click the Find field link to search the available Adobe fields.

  5. Search or scroll to find and choose the desired field, then click Select.
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  6. Click Save to begin the synchronization. A banner identifies the status, which can take up to 36 hours. After synchronization, we will pull 10 days of historical data daily until 16 months of historical data are integrated.

Integrating Conversion Data

  1. Navigate to Settings > Data Sources.

  2. Click the Adobe Conversion tile.
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  3. Identify the Client ID and secret and the Report Suite and Global Company IDs you obtained from your Adobe Analytics account, then click Connect Adobe Account.
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  4. In the "Set up metrics and dimensions” section, identify the Adobe Analytics fields to map. Click the Find field link to search the available Adobe fields to map to each Botify field.
    ​

  5. Search or scroll to find and choose the desired field, then click Select.
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  6. If you have revenue segments defined in Adobe Analytics, optionally add the Segment Filter ID to integrate this revenue with your reports.

  7. Click Save to begin the synchronization. A banner identifies the status, which can take up to 36 hours. After synchronization, we will pull 10 days of historical data daily until 16 months of historical data are integrated.

💡 We recommend you link all conversion fields (URL, revenue, and orders) for the most complete reporting.

Updating the Adobe Analytics Configuration

After your Adobe Analytics integration is set up, you can make the following changes:

Changing the Connected Adobe Analytics Account

To change the Adobe Analytics account connected to your project:

  1. Navigate to Settings > Data Sources > Adobe Analytics.

  2. Click either the Adobe visits or Adobe conversion link.

  3. Click the trash can icon next to the connected account.
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  4. Click Unlink in the confirmation popup.
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  5. Click the Add an account link. Follow the prompts to log into your Adobe Analytics account.

  6. Click Save at the bottom of the page.

Changing Connected Data Sources

❗️Since changes to integrated data sources will restart your data retrieval and replace existing data, we recommend avoiding incremental changes and making the necessary changes simultaneously to maintain your data integrity.

To change integrated data sources:

  1. Navigate to Settings > Data Sources > Adobe Analytics.

  2. In the “Set up metrics and dimensions” section, click the pencil icon next to the field to update.
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  3. Choose the desired field, then click Select.
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  4. Click Save at the bottom of the page.

  5. Click Confirm in the confirmation message.
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Contact Support

If you need assistance setting up the Adobe Analytics integration, please contact Support.

See also:


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