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Integrating with Adobe Analytics

📘 This article provides the information you need to integrate your Adobe Analytics data with your Botify project.

Overview

Adobe Analytics brings a new dimension to Botify reports. When you integrate your Adobe Analytics data with Botify, we import your visit and conversion data from search engines. These performance indicators are mapped to SEO indicators from the Botify crawl analysis. Botify reports will identify areas that can be improved, such as the pages that generated organic visits but have duplicate HTML tags or those that did not generate visits because they are deep in the website structure.

Adobe Analytics Data in Botify Reports

When you integrate your Adobe Analytics data, Botify retrieves your visit and conversion data. Adobe Analytics data is available in the following locations in Botify:

  • The Analytics Overview Page: The funnel on the Overview page uses Adobe Analytics data to show a full-funnel view of organic search performances.

  • EngagementAnalytics: EngagementAnalytics shows your daily analytics data with trend charts for all channels to capture the evolution. You can also build these trend charts in RealKeywords and send them to CustomReports.

  • SiteCrawler: Adobe Analytics data is aggregated by default for 30-day periods in SiteCrawler's Visits section, which provides indicators for all search engines and the most popular sources. The Visits section also combines visit data with SEO indicators, such as: pages that generate visits vs. those that do not, pages by depth, HTML tags uniqueness, and internal links. You can browse data imported from Adobe Analytics through the URL Explorer, use criteria based on visits as filters in reports, and export results. You can also retrieve visit data in the RealKeywords Keywords Explorer on a selected period.

  • Visit and conversion dimensions and metrics: Use the dimensions and metrics shown below as filters and report columns for your visit and conversion data:

Refer to the Revenue and Conversion Data in Botify article to learn more about the ROI use case with Adobe Analytics and Botify.


Historical Data Retrieved

We retrieve 16 months of historical data from Adobe Analytics. At the start of the integration, we retrieve 30 days of historical data, then additional data daily until we have 16 months of data.

Configuring the Integration

This section describes how to set up the integration in Botify. You configure the Adobe Analytics integration within your Botify project settings.

Prerequisite

Before configuring the integration in Botify, ensure you have the data required from your Adobe Analytics account.

Integrating Visit Data

  1. Navigate to Settings > Data Sources.

  2. Click the Adobe Visits tile.
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  3. Identify the Client ID and secret and the Report Suite and Global Company IDs you obtained from your Adobe Analytics account, then click Connect Adobe Account.
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  4. In the "Set up metrics and dimensions” section, identify the Adobe Analytics field to map as the first page of a user session. Click the Find field link to search the available Adobe fields.

  5. Search or scroll to find and choose the desired field, then click Select.
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  6. Click Save to begin the synchronization. A banner identifies the status, which can take up to 36 hours. After synchronization, we will pull 10 days of historical data daily until 16 months of historical data are integrated.

Integrating Conversion Data

  1. Navigate to Settings > Data Sources.

  2. Click the Adobe Conversion tile.
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  3. Identify the Client ID and secret and the Report Suite and Global Company IDs you obtained from your Adobe Analytics account, then click Connect Adobe Account.
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  4. In the "Set up metrics and dimensions” section, identify the Adobe Analytics fields to map. Click the Find field link to search the available Adobe fields to map to each Botify field.
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  5. Search or scroll to find and choose the desired field, then click Select.
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  6. If you have revenue segments defined in Adobe Analytics, optionally add the Segment Filter ID to integrate this revenue with your reports.

  7. Click Save to begin the synchronization. A banner identifies the status, which can take up to 36 hours. After synchronization, we will pull 10 days of historical data daily until 16 months of historical data are integrated.

💡 We recommend you link all conversion fields (URL, revenue, and orders) for the most complete reporting.

Updating the Adobe Analytics Configuration

After your Adobe Analytics integration is set up, you can make the following changes:

Changing the Connected Adobe Analytics Account

To change the Adobe Analytics account connected to your project:

  1. Navigate to Settings > Data Sources > Adobe Analytics.

  2. Click either the Adobe visits or Adobe conversion link.

  3. Click the trash can icon next to the connected account.
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  4. Click Unlink in the confirmation popup.
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  5. Click the Add an account link. Follow the prompts to log into your Adobe Analytics account.

  6. Click Save at the bottom of the page.

Changing Connected Data Sources

❗️Since changes to integrated data sources will restart your data retrieval and replace existing data, we recommend avoiding incremental changes and making the necessary changes simultaneously to maintain your data integrity.

To change integrated data sources:

  1. Navigate to Settings > Data Sources > Adobe Analytics.

  2. In the “Set up metrics and dimensions” section, click the pencil icon next to the field to update.
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  3. Choose the desired field, then click Select.
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  4. Click Save at the bottom of the page.

  5. Click Confirm in the confirmation message.
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See also:


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