π This article describes the benefits of integrating your conversion metrics in Botify.
Overview
Integrate your conversion metrics to unlock the last steps of the Botify methodology in your SEO routine. Configure and integrate Visits, Revenue, Transactions, and custom conversion data into Botify from any of the following data sources:
Finding Revenue and Conversion Data in Botify
Your integrated revenue and conversion data is available in the following locations in Botify.
Analytics Overview Page
You can monitor your search performance funnel on the Analytics Overview page to better understand how crawl improvements can impact your traffic and revenue.
SiteCrawler Reports
Quickly check revenue trends in your crawl report overview:
Use SiteCrawler Visits reports to find the factors impacting your traffic:
EngagementAnalytics
When your analytics data is integrated with Botify, you unlock EngagementAnalytics in Botify Analytics to monitor your SEO impact on conversion (visits, revenue, transactions, and custom metrics).
CustomReports
Get tailored Custom Reports that link SEO and conversion data.
URL Explorers
Overlay conversion metrics on any URL to measure their impact in URL Explorers.
Understanding Differences in Reported Revenue
The revenue values reported in SiteCrawler reports differ from those reported in the Analytics Overview funnel. The revenue value in the Analytics Overview funnel excludes orphan pages, non-indexable pages, and pages sampled by GSC, while SiteCrawler only excludes orphan pages.
To investigate why important parts of your revenue are on orphan and non-indexable pages, hover over the revenue value in the funnel to see the breakdown of pages excluded from the revenue value. Click the link for each type of excluded page to get deeper insights through RealKeywords reports:
Select the All Pages option from the dropdown on the Analytics Overview Convert tab to view the overall revenue: