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Botify Overview

Updated over a year ago

📘 This article provides an overview of the Botify product offering.

Overview

Botify helps enterprise brands drive revenue online by increasing organic traffic through the entire SEO process, from getting pages found by search engines through conversion. Optimize your site’s visibility on Search Engine Result Pages (SERPs) and improve your conversion rate through Botify’s comprehensive insights and actionable data. Viewing your site in Botify as search engine bots see it enables you to identify and take the most impactful actions to improve your organic search traffic. Your current organic and social traffic data from Botify’s web crawler and your analytics provider is seamlessly integrated to distinguish between high-performing sections of your site and untapped growth opportunities.

Key Features and Benefits

  • In-Depth Insights: Botify delivers extensive information with unprecedented speed and easy access to critical insights, including visualizations to help you uncover key findings effortlessly.

  • Easy Custom Analysis: Dive deep into data using the URL Explorer, accessing page-level indicators and insights for microanalysis according to your needs.

  • Autonomous Optimizations: Implement your SEO optimizations quickly and easily without your development team.

  • Real-time SEO Monitoring: Botify's Chrome Extension allows you to browse your website while simultaneously viewing analysis data, streamlining optimization efforts.

  • Automation: Machine learning intelligence combined with Botify's extensive data enable the automatic implementation of impactful search-driven optimizations.

  • Collaboration: Seamlessly collaborate with your team through report sharing.

  • Responsive Customer Support: Get assistance from Botify’s dedicated Support team through our in-app chat.

Botify Methodology

Botify looks at the end-to-end SEO process. This is required to maximize your revenue from organic traffic and save resources on optimizing pages not seen by search engines. Botify shows the most impactful changes you can make to your website to improve traffic.

  1. Botify starts by crossing multiple data sources to provide everything you need to know about your site in Botify Analytics. You can understand exactly how search engines interact with your site through a comprehensive collection of reports and analyses for everything that affects your site’s organic search results.

  2. We then put machine learning models on top of the Botify Analytics data to recommend changes to increase your organic traffic in Botify Intelligence.

  3. Finally, Botify takes those actions for you through the Botify Activation suite to enable search engines to find and index your most important, revenue-generating content to improve your organic traffic and revenue.


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