📘 This article provides details on the AI Visibility Overview section of the AI Visibility dashboard, part of Botify's Analytics Suite, available as an option with all Botify plans.
Overview
The AI Visibility Overview Report provides an overview of your brand’s visibility in AI search. This provides directional insight into how AI platforms represent your brand. Because generative AI answers can change over time, and platforms do not provide query volume, results should be interpreted as visibility signals, not exhaustive market-share reporting.
The following metrics are included in the Overview report:
KPIs
Visibility: The percentage of AI responses that mention your brand during the selected period.
Share of Voice: The percentage of AI responses that mention your brand or content during the selected period in comparison to the competitors you have named in the Competitors section.
Avg. Citation Rank: Your ranking based on the number of responses to queries that link to your domain vs. the number of responses to queries that include a link to your domain or other domains.
Domain Links: The average number of links to your domain in AI responses.
Visibility score
The Visibility Score shows how you are performing in AI search, based on where your brand is mentioned. The score is the percentage of AI responses that mention your brand during the selected period.
Visibility by platform
This metric aggregates your visibility for the selected period to show how often your brand is mentioned in AI-generated answers, helping you see whether you have more visibility on one platform than another.
Visibility score mentions
This chart shows how your brand ranks in AI answers compared to your chosen competitors, based on the percentage of answers that mentioned your brand vs. your competitors' brands.
Intent visibility
This chart shows the number of answers mentioning your brand segmented by user intent.
User intent is derived from prompts (not answers) and determined by an LLM. The following user intents are included:
Transactional: A user's desire to complete a specific action, such as making a purchase, event enrollment, scheduling a service, or subscribing to a newsletter.
Commercial: When a user is in the consideration phase of the buyer’s journey, indicated by searches for comparisons or reviews.
Informational: When a user is searching for information or knowledge, often to answer a specific question or learn about a topic. These users may be in the earliest stage of the buyer’s journey.
❓ What’s the difference between prompts and answers?
👉 A prompt is a single query to an LLM.
👉 An answer is the combination of prompt + platform + country.
Learn more in the Evaluating AI Visibility Answers article.
Cited Domains
These are the top ten sites cited in AI responses to questions about your brand or products during the selected period.
Share of voice
This is your brand’s share of voice, as represented by brand mentions in AI answers compared to your competitors.
Competitor Trends
This chart demonstrates your Share of Voice over time compared to your competitors.
Visibility by prompt topic
This chart shows your visibility in AI answers, segmented by prompt topic, with the darkest shading indicating the highest visibility. Each prompt is associated with three topics.
Sentiment analysis
These metrics represent sentiment based on sentiment analysis of AI responses when your brand is mentioned: positive, neutral, and negative. The sentiment score is calculated by an LLM and is aggregated across all AI platforms to provide the most representative analysis.
See also: