📘 This is a reference for the content SEO resources available in Botify.
Overview
Find content-related insights in the following locations in Botify:
Botify MasterClass: Finding New Opportunities Using RealKeywords
Recommended Bookmarks
Explorer bookmarks are Explorer reports with filter and column settings saved for reuse. Botify provides the following Recommended Bookmarks for common SEO quality and ranking reports. When you select an Explorer Bookmark, the saved report is applied to your data for the selected period in the Explorer.
Quality
Duplicate Meta Descriptions: Reports an increase in duplicate meta descriptions on URLs in the same zone (protocol, language, domain are same). While meta descriptions are not a ranking factor, they do often appear in search results and can help encourage individuals to click through on your listing in organic results. URLs ideally should have a unique meta description that describes the page, and we recommend these URLs and their meta descriptions be reviewed in further detail.
Brand vs. Non-Brand Performance: Identify whether your site's change in impressions and clicks is driven by Branded or Non-Branded queries.
Keywords That Lost Clicks: Identifies the keywords for which you lost the most clicks.
Duplicate H1 Tag: Reports an increase in duplicate H1 tags on URLs in the same zone (protocol, language, and domain are the same). The H1 tag is a ranking factor and an important way to describe a page and its purpose. URLs ideally should have a unique and descriptive H1 tag, and we recommend you review these pages in further detail.
Duplicate Page Titles: Reports an increase in duplicate page titles on URLs in the same zone (protocol, language, and domain are the same). The page title is a ranking factor and appears as the blue clickable link in organic results, and is also an important way to define a page. URLs should have a unique page title, and we recommend you review these pages in further detail.
Missing H1 Tag: Reports an increase in URLs that are missing an H1 tag. The H1 tag is a ranking factor and an important way to describe a page and its purpose. URLs ideally should have a unique and descriptive H1 tag, and we recommend you review these pages in further detail.
Missing Page Titles: Reports an increase in URLs missing a page title. The page title is a ranking factor and appears as the blue clickable link in organic results, and is also an important way to define a page. URLs should have a unique page title, and we recommend you review these pages in further detail.
Missing Meta Descriptions: Reports an increase in URLs that are missing a meta description. While meta descriptions are not a ranking factor, they often appear in search results and can help encourage individuals to click through to your listing in organic results. URLs ideally should have a unique meta description that describes the page, and we recommend you review these pages in further detail.
Main Keyword Not in Title: Reports the pages where the main keyword is not in the title. The main keyword can help you better understand user intent for the page and help you decide if this should be included in your title and H1 tags. More relevant HTML tags can lead to better CTR from the SERPs.
Thin Content & Traffic: Thin pages usually do not drive a lot of traffic, use this report to check what content to keep and what to update, remove, or consolidate.
Ranking
Smart Keywords Performance: For a better sense of your keyword performance, Smart Keywords group close syntactic keywords together, including misspellings, plurals, and keywords in different word order.
Pages Near Top Three Results: This report highlights the pages that are not ranking well but have high potential. You may see gains if your pages are better optimized for the main keywords.
Pages in Groups of 100+ Similar Pages: Pages similar to many other pages (at least 75% of their content in common, excluding template) should be prioritized before pages with a small number of similar pages.
Top Keywords - Sparklines: This report shows your top non-branded keywords performance, with clicks trended over time as sparkline charts.
Main URL Changed: This report shows your top non-branded keywords performance, filtered on those where the URL driving the most traffic changed in the current vs. the compared period.
Top Rankings: Report of your top non-branded keywords ranking performance by keyword and URL.
Top URLs: Report of your top URL performance for non-branded keywords.
Top Keywords: Report of your top non-branded keywords performance. This is the default Keywords Explorer view.
Striking Distance Keywords: This report identifies where to start looking for particular keywords and their associated URLs where you can optimize key pages to quickly move from a low to a high position. Ensure you remove any applied filters when viewing this report.
Cannibalization: Report of multiple URLs competing on your site and splitting traffic. Add a device/device type filter to determine if some pages rank better on mobile than on desktop to see if a technical issue needs to be addressed.
Non-Branded by Most Missed Clicks: Report identifying which non-branded keywords have lost the most clicks and the keywords that had their Main URLs change from one period to the next.
New Keywords That Have Gained Traffic to Older URLs: A report of keywords that were new in the selected period and have gained traffic via articles published before a given date. This report helps identify new topics that need new or updated content.
New Keywords With Clicks: Keywords that received clicks that were not seen in Google Search Console before the selected date range.
Low CTR for 1st Position: Report of keywords ranking in the first position that earned a low click-through ratio (CTR). Optimize meta data for a higher CTR.
Evergreen Content Finder: This report finds all URLs that have received traffic in the last 28 days whose date first seen in the GSC data set was in the last 90 days (i.e., more than three months old). Applying additional segmentation rules can further identify evergreen content (e.g., removing navigational URLs). This report can highlight articles not properly linked, or topics to address in your newsletters.
Access content-related Explorer bookmarks by navigating to RealKeywords > Explorer Bookmarks and selecting “Recommended Bookmarks”:
ActionBoard Guidance Pages
ActionBoard's Goal-Based Guidance pages can help you easily find, understand, and act on your most relevant priorities in Botify, bringing additional returns on your investment. Maximize impact with these actionable insights powered by artificial intelligence to help you increase traffic.
Using the following Content Quality Guidance Pages is an excellent way to get started with your content SEO:
Thin Content: Find how to address thin content on your indexable pages. Thin content pages have little value and cause frustration for users. Since bots struggle to identify the subject of these pages, they may harm your rankings.
Duplicate Content: Find how to address your landing pages with the same or similar content. Duplicate content sends confusing signals to bots, which can cause several issues that may affect your rankings.
Internationalization: Find how to address your landing pages not configured properly for language or region. Your important pages should have the relevant language and/or region designation if you have an international site.
Titles Optimization: Find how many of your site pages have relevant titles, including the keywords driving the most traffic. Relevant titles matching user intents will likely earn better click-through rates in Search Engines Result Pages.
Access content goal-based guidance pages by navigating to ActionBoard > Guidance Pages > Content Quality:
Example Custom Report
A custom report is a convenient way to share multiple content-based KPIs. Create a custom report with the following charts that tie log files, SiteCrawler, and RealKeywords data together for content insights:
Pages By Content Size By Segment (from crawl)
Pages by Content Size by Segment Depth (Pagetype Depth 1 - GSC URLs)
Content Size by Position
Impact of Depth on Ranking
Impact of Inlinks on Ranking (when we link to things more, does it help with clicks/impressions?)
Crawls Frequency by Segment
HTML Tags Performance for Indexable URLs
Clicks by Average Position by Meta Description Quality
Access custom reports in the CustomReports capability:
See also: