We realize that Botify is a powerful solution with rich data that may feel intimidating to some users. This focused guide provides highlights and use cases to help get you started in Botify’s key content SEO capability, RealKeywords, which reveals actual keywords you already rank for.

While RealKeywords supports the breadth of your content optimization strategy, this guide introduces just a few use cases. For full documentation on Botify’s RealKeywords capability, refer to the articles in the RealKeywords section.

This guide assumes you have access to a configured Botify RealKeywords project.

Daily tracking of user search queries is revealed in RealKeywords from your Google Search Console (GSC) data. Impressions, positions, and clicks from search results are combined with revenue/conversion, crawl, and log data to provide a complete picture of what content drives the most traffic and what to optimize.

The following are the top benefits of RealKeywords:

First-Party Data
RealKeywords uses your GSC data to provide your actual, daily keyword performance across all devices and geos for the comprehensive picture of the daily ranking fluctuations you need.

Unlimited Keyword Tracking
Botify does not limit keywords. RealKeywords uses artificial intelligence to identify similar keywords, including how misspelled keywords rank, and groups them together in “Smart Keywords”. This provides a more comprehensive and clear view of the data, unlike what you can get by default in GSC.

Holistic Data Integration
Keyword and URL performance is easily understood in Keywords Explorer due to Botify’s GSC and Google Analytics integrations. Botify log integrations take the data to an entirely different level, giving insight into how Google crawls your top-performing pages. This holistic view reveals whether your rankings translate to actual site traffic.

Keyword Grouping
Botify utilizes advanced logic to enable you to create keyword groups easily, eliminating the need to manipulate data outside of Botify. New keyword groups can easily be applied retroactively to your past data, without asking an Account Manager to re-run past reports.

Historical Data
Botify stores GSC data for 36 months, more than twice as long as the data available in Google Search Console. This is extremely useful for understanding year-over-year trends and performance KPIs.

Filtering Capabilities
Botify enables multiple filters in the same view, making analyzing large amounts of data significantly easier, unlike GSC, which only allows filtering by query or URL at a time.

We recommend taking the following steps to get started with your organic search content strategy in Botify:

Access keyword performance reports by navigating to RealKeywords from your project on the Welcome page:

While all RealKeywords reports provide valuable insights, we recommend starting with the following:

Botify’s ActionBoard goal-based guidance pages are AI-powered recommendations for content quality improvements based on data from your logs and Botify crawls. Following these recommendations is a great way to guide your content optimization strategy.

Access these recommendations by navigating to ActionBoard from the Welcome page:

and then select a Content Quality guidance page based on your goal:

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