📘 This article provides information on using the Keyword Groups feature of RealKeywords, a part of Botify's Analytics Suite, available with all Botify plans.
Overview
A Keyword Group consists of rules you define for keywords to include and, optionally, exclude from the group. The following rule types are used for both keywords to include and exclude from the group:
Exact: Botify will look for search keywords that exactly match the keywords in this type of rule (e.g., for the keyword "seo", an exact rule will only return matches that are "seo"; it will not include "seos").
Contains: Botify will look for search keywords that contain the keywords in this type of rule (e.g., for the keyword "seo", a contains rule will return all matches that include variants of "seo", such as "seo okr", "Botify seo", and "dynamic rendering seo").
Regex: Botify will look for search keywords that match the regular expression identified in this type of rule (e.g., for the regular expression ".*Botify.*", a regex rule will return all keywords that match the expression, including "Botify", "Botify careers", and "How to use Botify").
When you create a Keyword Group, you can preview these rules to help you determine if the results are as expected.
About Keyword Group Limits
You can have up to 50,000 total rules for all keyword groups (e.g., ten groups of 5,000 rules). If the total number of rules across all of your keyword groups exceeds 45,000 a warning message will display to let you know that you are approaching the limit. If you reach the limit, you cannot save the group with the new rules. The limit is on the number of rules that define the groups, not the number of keywords contained in a group. This means you can have a group with one rule that includes hundreds of thousands of keywords, but it will still be counted as one unique rule.
Creating a Keyword Group
To create a keyword group:
Navigate to Analytics > RealKeywords > Keyword Groups.
Click the Create a new Keyword Group button. The "Create your Keywords Group" dialog displays.
Identify a name and, optionally, a description to help identify the group.
In the "Include Keywords" section, select a rule type from the dropdown list.
Type each keyword to be included in the rule on a separate line.
To include a new rule type in the Keyword Group, click the Add a new set of rules link and repeat the steps above.
Identify keywords to be excluded from the Keyword Group in the Exclude Keywords section, using the steps above as guidance. These rules will overrule the rules identified in the Include Keywords section.
In the Rules Preview section, click into the search field to display the list of rules and scroll through the list or begin typing to locate a specific rule to test. The keywords that match the selected rule are displayed with those receiving the most clicks in the current period at the top of the list.
When satisfied with your Keyword Group setup, click the Save button. You are returned to the Keyword Groups page and the following confirmation message displays:
Managing Keyword Groups
New Keyword Groups and updates to existing Keyword Groups can take up to 24 hours to appear in Botify; however, you can force an update to see these updates more immediately. Forced updates may be completed within a few minutes to a few hours, depending on the number of keywords and rules included in the group.
Accessing Keyword Groups
To access existing Keyword Groups:
Navigate to Analytics > RealKeywords > Keyword Groups.
Click the Keyword Groups button.
The Your Keyword Groups page displays with the most recently updated groups at the top of the list.
Editing Keyword Groups
To make changes to existing Keyword Groups:
On the Your Keyword Groups page, mouse over the name of the Keyword Group you want to edit, then click the Edit button.
Make the desired changes to the group, and then click the Save button. Your changes will be pending for up to 24 hours or less, if you force an update.
Forcing Keyword Group Updates
Keyword Groups that are pending updates (new groups and edits) are identified by the following label in the Your Keyword Groups list:
To force an update:
From the Your Keyword Groups list, click the Force Update button to force all pending updates. Alternatively, update individual groups by selecting the checkboxes next to the groups first and then clicking the Force Update button.
The following message displays at the top of the page:
The Keyword Groups button also updates to indicate that updates are pending:
Refresh your page periodically until the updates are live.
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