📘 This article provides an overview of the Keyword Groups feature in RealKeywords, a part of Botify's Analytics Suite, available with all Botify plans.
Overview
Keyword Groups can help you understand the story your keywords are telling you. Keyword Groups allow you to group and analyze keywords within minutes instead of hours. This is a powerful tool to filter keyword performance by intent, topic, and brand at scale. With keyword grouping, you can cross-reference keyword groups with other data in RealKeywords to get a better understanding of keyword seasonality, historical comparisons, and more.
Understanding Keyword Groups
The Keyword Group page provides an overview of your Keyword Group performance. Here you can view:
Performance over time
Best Performing URLs
Best Performing Keywords
The top ten best-performing keywords and the top five best-performing URLs are displayed.
To view the best-performing URLs, click the list icon:
Expand the dropdown under the Keyword Group name to view the best-performing keywords.
Click the performance icon
for a chart of the Keyword Group's performance.
To view all keywords, click the binocular icon:
to navigate to Keywords Explorer.
To view all URLs, simply add the URLs column to your report.
You can also analyze the Keyword Group by a specific segment or filter.
Displaying Data for Specific Keyword Groups
You can analyze the performance of a specific Keyword Group or several Keyword Groups across RealKeywords.
To select the Keyword Groups to use:
Click the Keyword Groups button on the top of the page.
In the Your Keyword Groups page, select the checkboxes next to the groups to be used, and then click the Apply button at the top of the page.
The Keyword Groups button updates to indicate the group's name (or the number of groups if more than one is selected).
Comparing Keyword Group Performance
You can compare the performance of your Keyword Groups by adding the Keyword Group dimension as a column in the Keywords Explorer:
FAQ
Why don't I see all the keywords I created in my Keyword Group?
Why don't I see all the keywords I created in my Keyword Group?
Make sure that you do not have a segment mistakenly selected. For example, if you created a keyword group for dresses, and had a breadcrumb selected for electronics, you may not have any data.
Botify does not scrape SERP since it's against Google's terms of service. Instead, we gather real keyword data directly from Google Search Console. Learn why we don't scrape.
How many keywords can I add to a Keyword Group?
How many keywords can I add to a Keyword Group?
You can have up to 50,000 rules for all keyword groups (e.g., 10 groups of 5,000 rules). Please refer to the Working with Keyword Groups article for more information.
Why can't I see all of my keywords in a contains keyword?
Why can't I see all of my keywords in a contains keyword?
The top ten best-performing keywords are displayed in the Keyword Groups dashboard. To view your keywords, click on the binocular icon to view the entire list in the Keywords Explorer.
How many keyword groups can I select at once?
How many keyword groups can I select at once?
You can select an unlimited number of keyword groups.
How many keyword groups can I create?
How many keyword groups can I create?
You can create unlimited keyword groups, as long as the sum of all rules does not exceed 50,000. Please refer to the Working with Keyword Groups article for more information.
How does a contains rule work?
How does a contains rule work?
Keywords that are set up with contains will search for every keyword. For example, if the keyword is *contains* shoe it will include the following, as long as the data is in your Google Search Console:
shoes
red shoes for women
shoeshop
Can I use Keyword Groups with filters?
Can I use Keyword Groups with filters?
Yes, you can.
Can I add Keyword Groups as a column?
Can I add Keyword Groups as a column?
Yes, you can.
Is it possible to create groups that will exclude some queries?
Is it possible to create groups that will exclude some queries?
Yes, by including an exclude rule in the Keyword Group definition.
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