📘 This article describes the Inlinks report in SiteCrawler, part of Botify's Analytics Suite, available with all Botify plans.
Overview
SiteCrawler's Inlinks report contains insights about the distribution of incoming links received by pages from other internal pages throughout your website, including details of the follow/nofollow directives, link volume, and HTTP status code.
The number of inlinks shown in the Inlinks report is the number of unique pages linking to a page, not the total number of links from a page. To find the total number of links pointing to a page, use the "No. of Inlinks" metric as a filter or column in other Botify reports.
Inlink Report KPIs
The following KPIs for the current crawl are displayed at the top of the Inlinks report. Click a KPI to display the corresponding URLs in a URL Explorer report:
Total Number of Follow Inlinks: The total number of follow inlinks pointing to pages crawled by Botify from the same domain.
Average Follow Inlinks by URL: The average number of follow inlinks pointing to pages crawled by Botify from the same domain. Click on this KPI to view the number of inlinks for individual URLs. See the Average Number Of Follow Inlinks By Percentile Of URLs chart below for the distribution of links.
Indexable URLs with only 1 Follow Inlink: The number of pages crawled by Botify with only one follow inlink pointing to them from the same domain.
Total Number of Nofollow Inlinks: The total number of nofollow inlinks pointing to pages crawled by Botify from the same domain.
Inlinks Report Visualizations
The Inlinks report's "Top Charts" section includes the following visualizations. Visit the Segments section of the Inlinks report to see many of these visualizations focused on the page categories you have defined in your project segmentation:
Inlinks Distribution (Follow Vs Nofollow)
This chart shows the distribution of follow and nofollow inlinks pointing to pages within the same domain, derived from the presence of a rel=nofollow link attribute or a meta follow tag.
Viewing this chart according to your segments is useful to see which areas may not be readily visible to search engines. Find the segmented chart in the Segments section of the Inlinks report. For a better view, use the Segments filter at the top of the chart to remove the Home page from the data since most site's home pages have many internal links.
Insights
This table displays inlink insights based on the evolution across the compared crawls. The "# URLs" column displays the number of URLs matching the metric in the current Botify crawl, and the Change column displays the percentage of increase or decrease from the compared crawl.
Click a metric to display the list of corresponding URLs in a URL Explorer report.
Click the alert icon to define an alert for future changes in the corresponding metric.
Click the View More link to drill into the chart in the Inlink Report Insights section.
Metrics:
URLs with 1 Follow Inlink: Pages with exactly one follow link pointing to them from another page in the same domain.
URLs Between 2 and 5 Follow Inlinks: Pages with at least two and no more than five follow links pointing to them from another page in the same domain.
URLs with the Same Anchor Text on Inlinks: Pages with unique link anchor text strings found on all links that point to it in the same domain.
URLs with Nofollow Inlinks: Pages with at least one nofollow link pointing to them from another page in the same domain.
Non-Indexable URLs with Follow Inlinks: Non-indexable pages with follow links pointing to them from another page in the same domain.
Non 2xx URLs with Follow Inlinks: Unsuccessful pages (those that returned an HTTP status code other than 2xx in Botify's crawl) with follow links pointing to them from another page in the same domain.
Average Number Of Follow Inlinks By Percentile Of URLs
This graph shows whether internal links go to a wide range of URLs or a small subset of your site. This graph is useful to help you determine if your most strategic indexable URLs receive a significant amount of internal links. Pages targeting middle tail traffic should receive the bulk of internal links and those targeting long tail traffic should receive less. Read more about this visualization here.
Average Number Of Distinct Anchor Texts By Percentile Of URLs
This graph shows anchor text diversity by overlaying the Average Number Of Follow Inlinks By Percentile Of URLs graph with the number of unique anchor texts on the internal links. A high variation in the anchor texts on all links to a page is desirable since they describe the pages to which they point.
Average Follow Inlinks By HTTP Status Code Or Attribute
This table shows the average number of follow internal links by HTTP status code, noindex pages, and non-canonical pages to convey where link juice might be wasted. You should investigate if this table shows your noindex and non-canonical pages receive a high number of internal links. A high number of internal links to pages returning 4xx and 5xx HTTP status codes demonstrates the internal linking benefit that could result from correcting these bad links.
Nofollow Inlinks Reasons
This chart shows the distribution of nofollow internal links by reason for nofollow status: the presence of the rel=nofollow link attribute, meta follow tag, or both.
See also: