The Visits report is present when your project is configured to retrieve data from your third-party analytics provider. It combines information about organic and social visit distribution (visit volumes) with various SEO indicators from Botify's crawl. Find insights like which URLs generated visits for each channel and traffic source (e.g., Google search, Bing search, Facebook, Twitter).

The Visits report is displayed for all search engines and device types by default; however, you can click on the recommended filters at the top of the report to change these settings:

The visit data from your integrated analytics provider is in 30-day periods. To correlate this data with Botify crawls, SiteCrawler uses the closest period preceding the selected crawl date. The analytics visit period is at the top of the SiteCrawler Visits report.

This Visits report is organized into the following tabs:

The Overview tab includes high-level visit data from your analytics provider overlayed with SiteCrawler metrics.

The following KPIs for the current crawl are displayed at the top of the Visits Analysis report Overview tab. Click a KPI to display the corresponding URLs in a URL Explorer report:

The Top URLs table shows the most popular pages by number of organic visits and SiteCrawler content and performance metrics for those pages. Click the top link in the URL column to display the URL details or the bottom link to visit the live site page. Use the dropdown lists in the last two columns to display alternate metrics for these URLs.

This chart shows the active and inactive page distribution when Botify crawled them (i.e., they received at least one organic visit during the corresponding analytics period) with their indexable status.

This chart shows the active and inactive page distribution when Botify crawled them (i.e., they received at least one organic visit during the corresponding analytics period) with their depth in the site's structure (i.e., the number of clicks away from the crawl start page, typically the home page). If you have many active pages at high depths, consider moving them closer to your site's home page to increase organic visits. Visit the SiteCrawler Distribution report for more insights into page depth.

This chart shows the active and inactive page distribution when Botify crawled them (i.e., they received at least one organic visit during the corresponding analytics period) by their page type or other dimension.

This chart shows the distribution of visit volume from the pages that received the most organic visits to those that received the least by predefined ranges. ​

To see a more granular view of this data, you can customize the Active URLs and Visits by Segment chart by changing the dimension to No. of Visits from All Organic Sources.

This chart shows the active and inactive page distribution by page type or other dimension.

This table displays visit insights based on the evolution across the compared crawls. The "No. of URLs" column displays the number of URLs matching the metric in the current Botify crawl, and the Change column displays the percentage of increase or decrease from the compared crawl.

The Devices tab shows your visit data filtered by the type of device through which the organic visit originated: desktop, mobile, and tablet.

The following KPIs for the current crawl are displayed at the top of the Visits Analysis report Devices tab. Click a KPI to display the corresponding URLs in a URL Explorer report:

This chart shows the active and inactive page distribution when Botify crawled them (i.e., they received at least one organic visit during the corresponding analytics period) with the type of device through which the visits originated.

This table combines visit data with SiteCrawler content and performance metrics by the type of device through which the visits originated.

This chart shows active pages when Botify crawled them (i.e., they received at least one organic visit during the corresponding analytics period) by the type of device through which the visits originated.

This chart shows visits by their page type (or other dimension) and the type of device through which the visits originated.

The Quality tab shows the success of your organic visits by bounce rate and session duration.

This chart shows the percentage of organic visits that did not result in conversion based on the type of device from which the visit originated.

This chart shows the distribution of organic visits that did not result in conversion from all organic traffic sources.

This chart shows the distribution of organic visits that did not result in conversion by page type or other dimension.

This chart shows the average session duration or the number of pages per session by the type of device from which the session originated.

This chart shows the distribution of the average session duration or the number of pages per session across all pages in the analysis.

This chart shows the average session duration or the number of pages per session by page type or other dimension.

The Content tab provides page active status overlayed with the presence and uniqueness of their HTML tags from SiteCrawler's Content report.

This chart shows HTML tag quality segmented by active and inactive pages.

This table shows pages segmented by active and inactive status with their number of visits and page content size or uniqueness.

This chart demonstrates how content quality, either size or uniqueness, affects a page's active status by page type or your preferred dimension. In the example below, active Evergreen pages contain approximately 1,800 words, while inactive pages contain less than 1,200 words.

This chart demonstrates how the uniqueness of HTML tags affects a page's active status by page type or your preferred dimension. In the example below, 75% of active Evergreen pages have unique H1 tags, while 25% of inactive pages have unique H1 tags.

The Structure tab shows pages' active status overlayed with the SiteCrawler performance and content metrics.

This table shows active and inactive pages by the following SiteCrawler metrics:

This chart shows page load time in milliseconds segmented by active and inactive URLs.

This chart shows the correlation between the number of organic visits and the number of inlinks on active pages.

This chart shows pages crawled by Botify that were found in sitemaps by their active status.

This chart shows the percentage of crawled pages by their active status and Pagerank, Inlinks, and Depth.

This chart shows your page segments (or other dimension) by their active status and pagerank, inlinks, depth, and load time.

SiteCrawler's Visits report includes a subsection for Orphan URLs, which are pages that generated visits but were not found by Botify's crawler. These are typically pages that are not linked to by other pages on your site, but Botify may classify them as orphans if they were not discovered because a crawl limit was reached (e.g., maximum number of URLs crawled).

Access the Orphan URL report through the link near the Visits report tabs, or directly through the left-hand navigation:

The Orphan URLs report contains up to 1,000 URLs considered orphans, the total number of orphans, and the number of organic visits to those URLs during the period:

The Visits Volume on Orphan Pages plus the number of visits in the Visits Overview report is generally the number of organic visits shown in the EngagementAnalytics report. However, there may be discrepancies for large sites since visits to orphan pages may have occurred before Botify's crawl, when they were not considered orphans.

See also: