📘 This article guides defining your project segmentation in Botify.
Overview
While there are many ways to structure your segmentation, the most common method is to classify pages based on page type according to your website's content structure and the most important content for your business. For example, an e-commerce website may have product pages (core business content, the pages that will generate revenue), category pages (navigation pages), and review pages (user-generated content). Another approach is to identify a problem you are already aware of. For example, you may want a segment for known duplicates due to a specific URL parameter on your website (e.g., a tracking parameter) to immediately learn more about the impact of these pages in your website structure.
Planning Your Project Segmentation
We recommend you plan your segmentation strategy based on your SEO goals before creating segments in your project. Use the following guidelines to help you get started:
Create segments around your business goals. What are the most important pages on your site?
Use Botify Analytics to uncover which pages are your top revenue generators and create segments to track these pages easily.
Segment your long-tail pages to evaluate word count and top and middle-tail pages to evaluate pagerank easily.
Use our Segment Examples for our recommended segments to get started quickly.
After segmentation is set up:
Start simple with just a few basic segments, test them, and then refine them by adding rules or additional segments and subsegments.
Use SiteCrawler’s Segments report to monitor technical issues unique to a segment that may be impacting your organic search performance.
View multiple segments in RealKeywords Winning and Losing Data Dimensions charts to identify a dimension value to understand current and past trends.
Filter Log Analyzer reports by crawl and visit volume by segment to analyze your crawl volume for your site sections and uncover issues that may only affect some parts of your site.
Create custom reports that pull data by segments to help communicate to your team which pages must be prioritized to improve your crawl budget.
View RealKeywords reports by segment to determine which categories perform better in your organic search and whether you should build content around those high performers.
Refreshing Your Project Segmentation
Consider your project segmentation as an evergreen document. Your segmentation should evolve with your site and your business goals. To get the greatest insights out of Botify reports, we recommend reviewing your project segmentation regularly, such as quarterly or annually, especially after any changes to your site structure. Revise your project segmentation as often as needed to continue getting important insights into your site sections' performance.
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