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Understanding Smart Keywords

Updated over a year ago

📘 This article explains how Smart Keywords are used in the RealKeywords capability, a part of Botify's Analytics Suite, available with all Botify plans.

Overview

You may see various keywords in your keyword performance reports in RealKeywords. With Smart Keywords, keywords with similar spelling variations and typos (e.g., word order, use of stopwords, misspelling, plurals) are grouped. This lets you quickly refine your keywords with less noise and requires no additional setup.

How Smart Keywords are Calculated

Smart Keywords are calculated by machine learning to analyze the syntactic intent of a keyword. Using the performance data from the previous day, Botify analyzes the groupings per URL. For example, “television” may be the Smart Keyword label for a given URL, whereas “televisions” may be the smart keyword label for another URL. Smart Keywords are recalculated daily, so a keyword could be linked to a different Smart Keyword if there is another syntactically closer one. The keyword with the most impressions determines the group's name. This means that a group of keywords can have a different Smart Keyword title from one day to another.

Branded Keywords in Smart Keywords

Branded keywords and non-branded keywords are not mixed in a Smart Keyword. For example, if “ebay” is a branded keyword, but “nintendo switch” is not, “ebay nintendo switch” will not be mixed with the “ebay” or “nintendo switch” Smart Keyword.

Using Smart Keywords

You can use Smart Keywords throughout RealKeywords:

  • See your performance by Smart Keyword in the Keywords Explorer.

  • See the performance of the keywords for a given Smart Keyword in the Keywords Explorer. In the following example, filtering the Keywords Explorer on the “Notre dame football” Smart Keyword, shows 75 variations:
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    Smart_Keywords_1.png

  • See your Smart Keywords best/worst performers (against the compared period) in the RealKeywords Overview's Winning/Losing Data Dimensions table.

    rk_smartkey_winlose.jpg

  • Instead of filtering your RealKeywords report on a given keyword, filter on the related Smart Keyword to include the ones with close spelling variations.

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