AI Overview is an emerging feature introduced by Google that summarizes search results at the top of SERPs. These summaries use generative artificial intelligence and large language models to provide natural language answers to complex search queries. While there are limitations, they are quickly becoming impactful to organic search performance and should drive refinements to your organic SEO strategies.

Google tracks impressions for AI Overview results when scrolled into view or expanded. All websites cited in the AI Overview are ranked at the same position. With AI Overviews, your pages could potentially rank twice in GSC, which significantly increases the potential impact on your overall search performance.

AI Overview clicks, impressions, and positions are included in RealKeywords the same as other search result types, though there is no breakdown between AI Overview and traditional search results since this is unavailable in Google Search Console (GSC). Botify closely monitors updates from Google, and we plan to support any new reporting as soon as it is available.