📘 This article provides an overview of the Content Performance report URL details available via SiteCrawler's URL Explorer. SiteCrawler is part of Botify's Analytics Suite, available with all Botify plans.
Overview
The Content Performance report in URL Details provides KPIs and recommendations from the Content Performance Dashboard in RealKeywords.
💡 Get the same data directly on your web page with Botify's Chrome Extension.
Use these recommendations to help you optimize this specific page. The following is included:
1 - The same KPIs from the Content Performance Dashboard.
2 - The performance of specific metrics and, where appropriate, the target values are displayed. Targets met are displayed in green, and targets not met are displayed in red.
3 - Suggested Smart Keywords to include in the page H1 tag, title, anchor text, description, or content, along with the keywords' current average position, number of clicks, and click potential if the page is optimized.
4 - Quick improvement suggestions for HTML tags and keywords powered by artificial intelligence.
How Targets are Calculated
To calculate content targets, we consider the URLs already ranking in the top three positions in the top category to which the URL belongs. For example, if your Mario video games belong in the breadcrumb to Home > Toys > Video Games, and “Home” is the currently selected category location, the top category will be “Toys”. We then evaluate the characteristics (number of inlinks, anchor texts, content size) of URLs in the “Toys” category currently ranking in the top three positions in Google SERPs.