Rare search queries called Anonymized Queries help give a complete picture of how people discover your website. These queries are not displayed in Google Search Console (GSC) to protect users' privacy. Since the GSC API does not provide the queries, Botify cannot collect the keywords. Anonymized queries are always omitted from the GSC table, but the clicks and impressions associated with anonymized queries are included in GSC chart totals. When filtering queries by a text string, these anonymized queries are filtered out of the chart totals, which causes a loss of long-tail clicks and impressions.

Read more about anonymized queries in the Understanding and Overcoming Google Search Console Limits with Botify article.

RealKeywords report metrics include anonymized queries by default, though they are grouped with queries excluded by sampling. Without the Bulk Data Export integration, these “unknown queries” cannot be distinguished in RealKeywords. This integration enables:

Unknown query data is excluded if a RealKeywords chart is filtered by keyword or includes a keyword dimension.

Botify's Analytics Overview also contains anonymized query data in the "Indexable Pages with Google Impressions" and "Google Organic Impressions" metrics.​

Botify’s SiteCrawler excludes anonymized queries because the data is pulled into Botify differently. This is why RealKeywords metric labels in the SiteCrawler URL Explorer are appended with “excluding anonymized queries”:

We recommend creating keyword data reports in RealKeywords, which has the following benefits:

Use the Keyword field to filter RealKeywords reports by anonymized queries. Without the Bulk Data Export integration, the n/a value will filter the report by all unknown queries, those sampled and anonymized without distinction:

With the Bulk Data Export integration, select n/a (Anonymized by Google) to filter anonymized queries and n/a (Sampled by Botify) to filter sampled queries.

See also: