š This article explains the funnel scope filter on the Analytics Overview page.
Overview
The Rank and Convert Stages of Analytics Overview include a Funnel Scope filter to display data for pages in and outside these funnel stages. This is useful for identifying which pages are driving traffic and revenue and non-indexable pages appearing in search results.
In Funnel Scope Pages
By integrating your revenue and conversion data with Botify, the Convert Stage āIn funnel scopeā filter can identify which pages drive traffic and revenue.
āIn funnel scopeā pages in the funnel Rank stage include the following:
All known pages
Pages crawled by Google
Indexable pages
Pages with Impressions in Google SERPs
āIn funnel scopeā pages in the funnel Convert stage include the following:
All known pages
Pages crawled by Google
Indexable pages
Pages with Impressions in Google SERPs
Pages with Google Organic Visits
Pages with Google Organic Conversions
Out of Funnel Scope Pages
āOut of funnel scopeā are pages that Botify notices appearing in Google search results despite not appearing to be an Indexable URL. Botify will raise a warning message on the Analytics Overview Rank and/or Convert stage and categorize performance metrics by the āOut of funnel scopeā issue when more than 10% of all impressions happen outside the funnel scope.
You should take action on these warnings as they may reveal deeper, underlying SEO issues with your site:
Unknown (Orphan Pages): Should these pages be able to be crawled and indexed by Google? If so, consider internally linking to them to pass internal PageRank.
Not Recently Crawled by Google: These pages may be āat-riskā of being removed from Googleās index since they are not being crawled as frequently as they once were. Also, if these pages are updated in the future, it may take a while for Google to crawl the page and index the new experience.
Non-Indexable: URLs have signals in place which should prevent these pages from showing up in search results. This could indicate Google is not trusting of the indexability signals from the site.
Sampled by GSC (only displayed on the Convert Stage): Botify combines RealKeywords data with your projectās conversion metrics to identify which pages have been sampled by Google Search Console and generate revenue. To get more accurate GSC data for this page generating revenue, it may be worth exploring options to add more GSC properties to your Search Console account. This will decrease sampling and improve the relevancy of the queries driving traffic to the sampled pages.
Pages Without Visits (only displayed on the Convert Stage): Although rare, Botify can also identify pages without Google organic visits that are generating revenue. This is a small anomaly and most likely related to sampled data through Google Analytics.