📘 This article explains the Discoverability section of the AI Visibility dashboard, part of Botify's Analytics Suite, available as an option with all Botify plans.
Overview
The Discoverability report displays the live search AI bot behavior on pages with GSC impressions, which reveals page performance comparisons between LLMs and Google Search Console. Live crawls are bots collecting information from a website in response to a user's request.
👀 The Discoverability report includes the last 28 days of data compared to the previous period; you cannot select other time periods, as in the primary AI Visibility reports.
The Discoverability report contains two sections:
Discoverability Insights
Select an LLM at the top of the report:
The Insights section includes the following metrics (using ChatGPT as the selected LLM):
Unique URLs with impressions: The number of unique pages with Google impressions during the selected period.
Unique URLs live crawled: The number of unique pages retrieved by the selected LLM during the selected period, including URLs that did not receive Google impressions. We record ChatGPT-User bot activity because it represents real-time retrieval requests made on behalf of actual users, unlike other ChatGPT bots used for model training and indexing.
Unique visits (Logs): For ChatGPT only, the unique number of pages visits from your integrated server logs, identified by referral data and
"?utm_source=chatgpt.com".
Which high impression pages are not visible?: Your most strategic pages that received Google impressions, but were not retrieved by ChatGPT, during the selected period. You should prioritize optimizing these pages, which perform well in traditional search, so they are surfaced in LLM answers.
Are top-impression pages crawled?: These are your high-traffic pages that ChatGPT is more likely to display to users in live-crawl responses.
Which breadcrumb topics are crawled most?: These are the pages, by category, that ChatGPT can access. Categories are based on your website's breadcrumbs.
Discoverability Explorer
The Discoverability Explorer provides the specific links to the pages represented in the Discoverability report. Click through metrics in the Discoverability Insights section to filter the Explorer.
Customizing the URL Explorer view
In addition to filtering by LLM, you can customize the report display in the following ways:
Period: Choose to view the last 7 or 28 days.
Add filter: Apply one or more of the filters described below.
Search: Search for a specific URL or title to filter the report.
Sort order: Click the arrow next to a column heading to toggle ascending and descending order.
Explorer filters
Apply the following filters to focus on specific URLs based on your priorities:
Impressions: Select a threshold from the All Impressions dropdown to see only the URLs that received a number of GSC impressions within the range.
Active: Whether the page received user visits during the selected period.
Visible: Whether the page appeared in AI responses during the selected period.
Breadcrumb level: View only the pages at the selected level in your site’s breadcrumb structure.