AI platforms, agentic technology, and traditional search indexes are changing how and where consumers, bots, and agents discover brands. With search evolving in near real-time, we know your brand wants to keep up with generative AI and best practices to be found. Building on our agentic offering launched in February, we’re continuing to evolve Botify’s solutions and services to meet the needs of our customers.
Our second big release of 2025 brings additional agents and solutions to help your brand get ahead through automation and AI:
Read more about this release on our blog.
Features and Enhancements
Expansion of Botify Assist
New conversational agents enable brands to understand, act on, and optimize their search performance at scale. Leveraging multiple agents, Botify Assist operates as a copilot for marketers to navigate their extensive website data, provide data-backed recommendations, and act immediately. This includes identifying indexation issues, creating new content, optimizing high-priority content for AI visibility, and more, based on a brand’s own website data and real-time, LLM-powered insights.
A new user experience allows you to engage with these conversational agents in a seamless way. When visiting Botify Assist, you’ll experience this streamlined UX for your conversations and have the option to open a canvas showing all of the data related to your query.
MCP Server Integration
Botify’s MCP server allows teams to integrate Botify data into external tools or bring their own agents into the Botify environment, connecting critical data sources in one place. Brands can provide more context to Botify’s agents with data from the rest of their tech stack, streamline multi-step processes, and break silos between teams. Contact your Account Manager if you’re interested in early access!
SmartLink for Growth-Focused Companies
SmartLink, part of the Botify Activation suite, enables customers to drive discoverability and visibility through intelligent internal linking. Now available for growth-focused companies, SmartLink automates the internal link optimization process to ensure product and category pages are well-connected within the website structure. Rooted in a brand’s first-party data, SmartLink takes in bot behavior, user behavior, search performance, and site crawls to help determine the ideal link structure.
New SmartIndex Features
SmartIndex already helps brands ensure indexation across traditional and AI search engines. We’ve released new features that bring more customization options and help your fresh content get discovered quickly by more search engines:
Push to Qwant: Qwant is the largest French-based search engine. You can now push your website pages directly into Qwant’s index to guarantee freshness and presence in Qwant search results, just as you can in Bing search results.
Custom decision rules: In addition to pushing your content to destinations based on HTTP status codes, you can set your own rules to determine when content gets pushed, such as matching a query string or URL path.
Split sitemaps: Automatically split sitemaps in Generate Sitemaps by website section, language, country, or other rules to meet your brand’s specific needs.
Contact Us
See something you like, but don't have access? Contact your Account Manager now!
Many of these features and enhancements are in response to your requests. Let us know if there's something you'd like to see in Botify!