📘 This article explains how to create page optimizations in PageWorkers. PageWorkers is part of Botify's Activation Suite, available as an option with all Botify plans.
Overview
PageWorkers utilizes a wizard interface that steps you through creating optimizations. You can create the following types of optimization:
Page Editor: Change the values of the page title, description, and existing H1 heading, or add a new H1 heading or custom HTML.
Replace URL: Replace all occurrences of specified URLs within your scope, and optionally, have PageWorkers respond with a redirect to requests for the source URLs.
Remove URL: Remove pages you no longer need to focus on more strategic pages.
Nofollow URL: Tell bots to ignore certain links.
Before You Begin
PageWorkers optimizations are executed in the order in which they appear in the Manage Optimizations list, with the most recent optimization at the top of the list. You cannot currently reorder optimizations. If you plan multiple optimizations of the same element on the same pages, you should consider whether the order of execution is important to you and plan your creation of each optimization accordingly.
Creating an Optimization
To create an optimization:
Click the Create a New Optimization button on the Overview page if you have never created an optimization, or;
Click the Create Optimization link on the PageWorkers Overview page.
The PageWorkers wizard displays the following steps:
Define the optimization with identifying information.
Configure the elements to be updated.
Apply the changes to elements (only displayed when using specific URLs).
Deploy the optimizations to your site.
Defining Optimizations
On the Define tab, identify a name for the optimization and, optionally, a description to help other users easily identify the optimization.
Determine how you will identify the pages to be optimized:
Entire website: Apply the optimization to every page on your site.
Scope: Define rules to match URLs. When you select this option, identify conditions to match in the “Define your scope” section (e.g., URL contains /product). Click the Add a condition link to identify multiple conditions to match.
Specific URLs/CSV: For Page Editor optimizations only, identify individual URLs for each page to be optimized. You will manually identify the URLs or upload a CSV file in the wizard's next step.
Choose to display the optimization for bots only or both bots and users. We recommend selecting bots and users for all optimizations that change page content to avoid cloaking issues. Some optimizations may be best deployed to bots only, such as removing tracking parameters or URLs to non-indexable parts of your site.
Select whether the optimization should be displayed on desktop, mobile, or both, and then click the Next button.
Configuring and Applying Optimizations
Refer to the following articles for configuring and applying each type of optimization:
Saving Optimizations
The final step of the Page Editor wizard provides a summary of the settings you have made. To proceed to deployment options, you must first save the optimization as a draft.
Click Save as Draft. The optimization is saved and the Overview page displays.
When you are ready to initiate the optimization click the Deploy to production button. Deploying the optimization enables the changes you have configured to be applied to the pages on your site that include the Botify JavaScript snippet.
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