📘 This article explains the Botify recommendations for the Convert stage of the SEO funnel on the Analytics Overview page.
Overview
The Convert stage of the SEO funnel provides insights into improving your conversion rate. When the Convert tab is active, links to relevant goal-based guidance pages are displayed at the bottom of the Analytics Overview page.
Find answers to the following questions in the Convert stage:
Which pages get impressions but generate no clicks?
It is encouraging when your pages generate impressions in search results. Use a RealKeywords report of URLs generating impressions but not receiving clicks to compare your brand’s listing with competitors ranking above it in search engine results pages (SERP) and find where opportunities exist to improve rankings and clicks for these pages.
To create this report, navigate to RealKeywords > Keyword Explorer and filter by “Clicks on Current Period=0”.
How are your conversion metrics performing over time?
Navigate to EngagementAnalytics > Visits & Revenue to see a linear breakdown of Organic revenue and transactions for the past month in EngagementAnalytics.
How are your marketing acquisition channels performing over time?
Navigate to the “Revenue by Day” chart at EngagementAnalytics > Revenue & Conversions to see a breakdown of revenue and conversions across acquisition channels in EngagementAnalytics.