📘 This article explains how to find your pages' main HTML tag content and length to help you identify if they can be optimized.
Overview
The length of content within HTML elements such as H1 (heading), title, and meta description tags is important for SEO and user experience.
Title Tags: The page title tag appears in the browser tab and search engine results pages (SERPs) and has a significant impact on SEO and click-through rates. Title tags with 50-60 characters display well in search results and convey the main topic or keyword of the page succinctly. Longer titles may get truncated in SERPs, potentially leading to losing important information and decreased click-through rates.
H1 Tags: The H1 tag identifies the main heading of a webpage and carries significant SEO weight because it tells search engines how to understand the primary topic or focus of a page. Keeping H1 tag content concise and relevant helps search engines accurately interpret the page content and rank it appropriately for relevant queries. Clear and concise H1 headings also improve the readability and user experience of the page.
Meta Descriptions: A meta description provides a brief summary of a webpage's content and appears below the title tag in search results. Meta descriptions attract user clicks, though they do not necessarily influence search engine rankings. Well-written meta descriptions with 150-160 characters display fully in SERPs and more effectively entice users to click through to the page by providing a compelling content summary.
Creating an HTML Tag Report
To export H1, title, or meta-description tag content and length, navigate to the "HTML Tags Performance for Indexable URLs" chart in SiteCrawler's Content HTML Tags report:
Click on a green section of the graph to view a URL Explorer report of indexable pages with unique tags crawled by Botify. This example shows the Title section.
To include URLs with a duplicate Title, remove the following filter:
To include the length of the title tag in number of characters (including spaces), add a column for Title Length:
Click the down arrow in the column header to sort the list by the longest Title tags first or the up arrow to see the shortest titles first.
Titles with more than approximately 60 characters may be truncated in search engine results pages, and if too short, they may not effectively convey the page contents. To filter the report, use the "Title Length less than/greater than X" field to target titles that are too short or too long.
T
o view the same information for non-indexable URLs, change the first filter to "Is Indexable = No" and add "Non-Indexable Reason is Non-Self Canonical Tag: Yes". This eliminates pages that contain a Noindex tag or return an HTTP 404 - Page Not Found error. Non-indexable pages for non-HTML content type are not a concern since they do not contain HTML tags.
You can export this report to get the list of all pages with their Title tag content and lengths.