📘 This article explains how to evaluate content quality using Botify reports.
Overview
Content quality is a critical part of search engines’ evaluation of your website. High-quality content attracts engaged users and is consistently cited as one of the most important factors in search engine ranking algorithms. To be high-quality, the content must be of sufficient length and not duplicated. Botify can help you focus on reducing the amount of thin and/or duplicate content on your site, creating useful and engaging content for users.
Content Quality Analysis helps you identify areas of your website with low-quality content and helps you understand why they do not meet quality criteria essential to SEO: metrics that search engine bots can measure and closely reflect user perception of quality.
Accessing Content Quality Reports
When content quality analysis is enabled in settings, SiteCrawler's Content section is populated with content quality reports. To access these reports, navigate to Analytics > SiteCrawler > Content.
Evaluating Content Quality
The key benefit of content quality analysis is monitoring content as it changes on your website. You can track content quality metrics and content changes to determine the following:
Is there more unique content than before, or less?
Are there new clusters of similar pages? Are existing clusters bigger than before?
How much of the page's content has changed?
Was it the template or the rest of the content that changed?
This allows you to plan content updates to improve content quality on your site and measure the correlation between content quality and organic traffic to make even finer decisions and prioritize SEO actions.
Getting Started
Begin by reviewing reports for obvious indicators and then drilling down into finer quality indicators:
Assess the size of pages in words.
Look at the template weight to determine which pages have a very small proportion of unique content compared to the template. A certain number of pages is necessary to train Botify to recognize templates on the website. Generally, template identification will work well with at least 1,000 pages.
After evaluating the template, look at content uniqueness in pages, overall and by segment.
Look at content overlaps between pages to learn more about content that is not unique or duplicated elsewhere on the site. Is there much duplicate content concentrated on some pages, or does it tend to be spread all over?
How much overlap is there between pages?
How big are the clusters of similar pages?
It is also beneficial to set up segments in your project. Content Quality indicators typically vary depending on the page type (e.g., section pages on an editorial website have different quality metrics than article pages). In the "Pages By Content Size (Words)" report each bar represents a segment:
All reports in the content quality report are broken down by segment since content is typically duplicated on pages of the same template or page type. Without segmentation, Botify will automatically use another means of breaking down your site, like language or a feature detected in structured data.
Disabling Content Quality Analysis
The Content Quality analysis feature is enabled by default. Since this analysis is computing-intensive, it can be disabled in settings.
To disable content quality analysis:
Navigate to Settings > Advanced Settings.
Slide the Content Quality toggle to the left.
Scroll to the bottom of the page and click Save.