In this MasterClass, you’ll learning the following directly from our Professional Services team:
What different types of internal linking strategies exist - such as dynamic related links, manually inserted links, and navigational links - and which can be most effective for your website.
How internal linking impacts KPI’s - both in GSC and in Botify.
How your overall site structure can influence PageRank across internal pages.
How to prioritize which pages to focus on build internal links for.
How page depth can help - or hurt - your internal linking strategy and how to change.
Internal linking is crucial as it allows search engines to discover better what pages exist on your website and better understand which pages are most valuable. It also provides your visitors a better customer experience on the site as they can more readily access other content related to their site visit.
Your site structure also plays a role in how useful those internal links can be to your site. An often overlooked part of site structure is PageRank, the algorithm that Google uses to assess a site’s quality and pages. Every website has a PageRank. Both site structure and internal linking play a key role in passing PageRank from your overall site to internal pages.
About Botify MasterClass
Every month, our Professional Services team will provide a FREE webinar exclusively for customers on using Botify to achieve sustainable business outcomes through SEO updates you can identify using Botify. You’ll walk away from each section with actionable insights you can use immediately!
Want to learn more about a different way to use the Botify tool? Submit your ideas for next month’s webinar here!