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Using the Botify Chrome Extension

Updated over a year ago

๐Ÿ“˜ This article provides an overview of the Botify Chrome Extension available to all Botify users.

Overview

The Botify Chrome Extension displays key metrics from your latest Botify analysis in a toolbar while browsing your website. It lets you quickly identify and resolve critical issues by getting SEO warnings and indicators right where you need them.

Key benefits:

  • Speed up how quickly your team identifies and resolves critical issues.

  • Overlays actionable and relevant information directly on each page with a button click.

  • See your ranking keywords for the page you are inspecting in real time.

  • Enables you to access the relevant report in Botify faster.

  • Facilitates tracking key SEO insights on your most important pages, such as top revenue-generators, without leaving the page.

Working with the Chrome Extension

The Chrome Extension displays at the right side of your browser window when logged into Botify. Data is available from the most recent analysis in all projects you have access to if Botify crawled the page you are viewing

extension_toolbar_spotlight.png


Hover over an icon to find the indicator name, and click an icon to display a panel with the relevant analysis. Click the icon again to collapse the panel.

A dropdown list at the top of each panel lets you view other projects you have access to.

extension_aireco.png


All linked data directly opens the relevant report in Botify:

extension_links.png


If there is no data for an indicator in the selected project, the icon is shown in gray:
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extension_nodata.png

If the page was not crawled in the latest analysis, the following is displayed:
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extension_notcrawled.png

Data Accessible in the Botify Chrome Extension

Main

Main information about the page, including Warnings, crawl date, SEO compliance, HTTP status code, page depth, canonical tag, and presence in sitemaps.

Keywords

Top-performing keywords over time, total number of ranking keywords and their impressions, clicks, position, and location (e.g., Title, H1, description).

Content Performance

Performance of key business metrics and Botifyโ€™s estimation of the additional clicks you can get if all pages rank in the top three positions on search engine results pages.

Inlinks

Incoming links: Links pointing to the current page and their anchor texts.

Outlinks

Outgoing links on the page.

Incoming Redirections

Pages that redirect to the current page (permanent HTTP 301 redirect or temporary HTTP 302 redirect).

Duplicate HTML Tags

Pages with the same H1/Title/meta-description as other indexable pages.

Incoming Canonicals

Pages with a canonical tag pointing to the current page.

Internationalization

Details regarding <rel="alternate" hreflang> tags presence and consistency, if applicable.

Extraction

Custom fields extracted from your pages' code as defined in advanced crawl settings.

Visits

Organic visits grouped by search engine and device type.

Search Engines

Visit and crawl data from search engines retrieved from your integrated web server log files.

Content Quality

Evaluation of the page quality based on content size and uniqueness (e.g., number of words on the page, similar pages).

Mobile

AMP URL analytics.

JavaScript

Rendering attempts and success, checkpoint timers for painting, resource retrieval, etc.

AI Recommendations

Optimization suggestions powered by GPT technology.

FAQs

What happens if the page was added since the last report?

โ€‹The extension will not show any icons (as shown above) and will display "Not crawled".

Does a website need to be verified in Botify to have its analysis data displayed in the extension?

โ€‹No, the only requirement is a Botify analysis in a project the user has access rights to.
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Do I need to be the project owner to see a page's SEO indicators?

No, any user with access to the project can view data in the extension.

Which data in my project does the extension use?

If you have several analyses in your Botify project, the most recent analysis data is shown in the extension.

Can I change the location of the extension toolbar?

No, the toolbar is in a fixed location.


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