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Linking Fields

📘 Field descriptions for internal and external link analysis, including inlink and outlink counts, anchor texts, PageRank, redirect chains, and canonical linking.

Overview

Linking fields describe how pages are connected within your site and to the external web. They cover inbound and outbound internal links, external links, anchor text, PageRank distribution, and redirect chains. These fields are central to crawl budget analysis, link equity flow, and identifying orphaned or over-linked pages.

Datasets and API collection

  • Available in: SiteCrawler · RealKeywords

  • For API users: These fields are available in the Crawl BQL collection.

Internal Inlinks

Field name

API identifier

Kind

Type

Description

No. of Internal Inlinks

inlinks_internal.nb

metric

integer

The total number of internal links pointing to this URL from other pages on the site, including duplicates.

No. of Unique Internal Inlinks

inlinks_internal.unique_nb

metric

integer

The number of unique internal pages that link to this URL.

Anchor Texts on Inlinks (top 5)

inlinks_internal.anchors.top.text

dimension

string

The top 5 most frequently used anchor texts in internal links pointing to this URL.

Internal Outlinks

Field name

API identifier

Kind

Type

Description

No. of Internal Outlinks

outlinks_internal.nb

metric

integer

The total number of internal links on this page pointing to other pages on the site.

No. of Unique Internal Outlinks

outlinks_internal.unique_nb

metric

integer

The number of unique internal pages this URL links out to.

No. of External Outlinks

outlinks_external.nb

metric

integer

The number of links on this page pointing to external domains.

PageRank

Field name

API identifier

Kind

Type

Description

Internal PageRank

internal_page_rank

metric

float

Botify's internal PageRank score for the URL — a measure of link authority based on the structure of internal links across the site. Higher values indicate more authority.

Redirects

Field name

API identifier

Kind

Type

Description

Redirect Type

redirect.type

dimension

string

The type of redirect on this URL (e.g., 301 permanent, 302 temporary, meta refresh).

Redirect To

redirect.url

dimension

string

The destination URL this page redirects to.

Redirect Chain Length

redirect.depth

metric

integer

The number of redirects in the chain before reaching the final destination URL. Chains longer than one hop waste crawl budget and dilute link equity.


See also:

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