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📘 Field descriptions for Google Search Console keyword performance metrics aggregated at the URL level.

These fields surface Google Search Console (GSC) performance data aggregated at the URL level. They show how often each page appears, how often it gets clicked, and where it ranks on average in GSC. This is distinct from keyword-level data: all impressions and clicks across every keyword a URL ranks for are summed into a single value per URL.

For API users: These fields are available in the Crawl BQL collection as aggregated URL-level properties.

- Available in: RealKeywords
- For API users: These fields are available in the Crawl BQL collection as aggregated URL-level properties.

These fields break down average ranking position by keyword type, based on the branded keyword list configured in your project settings.

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<a href="https://support.botify.com/en/articles/15656317-google-search-console-keywords-fields-aggregated-metrics-by-url-and-country">Google Search Console Keyword Fields (Aggregated Metrics By URL and Country)</a>

<a href="https://support.botify.com/en/articles/15656305-web-vitals-field-data-fields">Web Vitals - Field Data Fields</a>

<a href="https://support.botify.com/en/articles/15656320-visit-fields-analytics">Visit Fields (Analytics)</a>

- <a href="https://support.botify.com/en/articles/15656317-google-search-console-keywords-fields-aggregated-metrics-by-url-and-country">Google Search Console Keyword Fields (Aggregated Metrics By URL and Country)</a>
- <a href="https://support.botify.com/en/articles/15656305-web-vitals-field-data-fields">Web Vitals - Field Data Fields</a>
- <a href="https://support.botify.com/en/articles/15656320-visit-fields-analytics">Visit Fields (Analytics)</a>

Google Search Console Keyword Fields (Aggregated Metrics By URL)

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Field name	API identifier	Kind	Type	Description
Impressions	`search_console.count_impressions`	metric	integer	The total number of times this URL appeared in Google Search results during the selected period.
Clicks	`search_console.count_clicks`	metric	integer	The total number of times a user clicked this URL from Google Search results during the selected period.
CTR	`search_console.ctr`	metric	float	Click-through rate: the percentage of impressions that resulted in a click (Clicks ÷ Impressions).
Average Position	`search_console.avg_position`	metric	float	The average ranking position of this URL across all keywords it appeared for in Google Search during the selected period. Lower values indicate higher rankings.

Field name	API identifier	Kind	Type	Description
Average Position on Branded Keywords	`branded.avg_position`	metric	float	The average ranking position for keywords that match the branded keyword list defined in your project settings.
Average Position on Non-Branded Keywords	`not_branded.avg_position`	metric	float	The average ranking position for keywords that do not match the branded keyword list.

Google Search Console Keyword Fields (Aggregated Metrics By URL)

Overview

Dataset and API collection

Search Performance

Branded vs. Non-Branded