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Creating Recommended Custom Alerts

Updated over a week ago

Overview

Many Botify customers have found the following custom alerts helpful to monitor changes most impactful to their websites.

To create these alerts in your own project:

  1. Create a URL Explorer report with the filters identified below, applied to the current crawl. These reports will show the difference between the compared periods.

  2. Create a custom alert to detect a rise for the "increase" events or a drop for the "decrease" events.

Example

Here's an example of creating an alert for an increase in duplicate H1s:

Recommended Alert Configurations

Event

Filters

Increase in New URLs Crawled

URL exists on compared crawl = No

Decrease in Indexability

Is indexable = No

Increase in Canonicalized URLs

HTTP status code = 200

AND

Canonical points to self = No

Increase in URLs with Bad Canonical

HTTP status code = 200

AND

Canonical to - Is indexable = No

Increase in Noindex URLs

HTTP status code = 200

AND

Has noindex meta tag = Yes

Increase in 3xxs

HTTP status code between 299 and 399

Increase in 4xxs

HTTP status code between 399 and 499

Increase in 5xxs

HTTP status code between 499 and 599

Decrease in Critical Page Indexability

Is indexable = No

AND

No. of clicks on all devices on all pages > 10,000

Increase in Duplicate H1s

H1 is duplicated = Yes

AND

Full URL doesn't contain ?

Increase in Duplicate Title Tags

Title is duplicated = Yes

AND

Full URL doesn't contain ?

Increase in Missing Title Tags

HTTP status code = 200

AND

No. of Titles = 0

Increase in Missing H1s

HTTP status code = 200

AND

No. of H1 = 0

Increase in Missing H2s

HTTP status code = 200

AND

No. of H2 = 0

Increase in Missing Meta Descriptions

HTTP status code = 200

AND

No. of Meta Descriptions = 0

Increase in Out of Stock PDPs*

HTTP status code = 200

AND

Offer Availability = OutOfStock

Increase in Missing Product Rating Schema*

HTTP status code = 200

AND

Rating exists = No

Increase in Missing Product Availability Schema*

HTTP status code = 200

AND

Offer availability doesn't exist

Increase in Missing Breadcrumbs

HTTP status code = 200

AND

Breadcrumb exists = No

Increase in Malformed URLs

URL path contains www

OR

URL path contains http

OR

URL path contains //

Increase in Deep Facets

Select segments:
4-facet-combo

5-facet-combo

6-facet-combo

Decrease in Pagination

Full URL contains ?page

Increase in Redirect Loops

URL is part of redirect loop = Yes

Increase in Redirect Chains

URL is part of redirect loop = No

AND

No. of redirect hops to ultimate destination > 1

Increase in Pages with Excessive Click Depth

Excessive depth = Yes

Increase in Site Search Pages

Full URL contains /search

Increase in HTTP Protocol

Protocol = http

Increase in Invalid Hreflang

No. of invalid outgoing hreflang > 0

OR

No. of invalid incoming hreflang > 0

Increase in Parameterization

URL query string keys exists

* Requires structured data markup


See also:

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